January 17, 2012
World of Coca-Cola - Atlanta, Georgia, USA
Congratulations to the World of Coca-Cola®, which yesterday hosted its five millionth visitor in less than five years. Opened in May of 2007, the new World of Coca-Cola is the only place where visitors can explore the complete story—past, present and future—of the world's best-known brand. JRA is proud to have worked with The Coca-Cola Company to design and produce the guest experience for this re-envisioned Atlanta attraction.
With 62,000 square feet of guest areas, the World of Coca-Cola has something for everyone, including a variety of interactive exhibits, a thrilling 4-D Theater, the world's largest collection of Coke memorabilia, a fully functioning bottling line that produces commemorative 8-ounce bottles of Coca-Cola®, a Pop Culture Gallery featuring works by artists such as Andy Warhol, Norman Rockwell, and Steve Penley, and a unique tasting experience allowing guests the opportunity to sample up to 70 different products from around the world.
Jack Rouse Associates provided the overall creative direction for the project, including planning, design and coordination of a team of vendors that included world-class animators, film makers and exhibit builders.
Every aspect of the World of Coca-Cola's design, construction and operation was carefully planned to reflect The Coca-Cola Company's commitment to environmental and energy issues. The building was constructed in accordance with the United States Green Building Council's (USGBC) Leadership in Energy and Environmental Design (LEED) standards and incorporates the latest advances in environmentally-friendly construction and design.
“It was an honor for us to be able to work with a brand that has such a worldwide appeal,” said Dan Schultz, Chief Operating Officer. “Coca-Cola has been, and still is, such a part of popular culture.”
According to the World of Coca-Cola’s Facebook page, KoEun “Emma” Lee, the five millionth visitor, was feted with a celebration and a prize package that included a lifetime pass to the World of Coca-Cola, a VIP guided tour for Lee and her parents, and a $500 gift-certificate to the Coca-Cola store.
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