The Mind Museum to Receive 2014 TEA Thea Award

November 20, 2013

The Mind Museum, located in Taguig, Philippines, has been named to receive the coveted Thea Award in the Museum Exhibits category. The Thea Award is presented annually by the Themed Entertainment Association (TEA), and the 2014 award will mark the fifth time that a JRA-designed project has received this honor. The award will be presented at the 2014 Thea Awards Gala on Saturday, April 5 at the Disneyland Hotel in Anaheim.  The Thea Awards, celebrating their 20th anniversary in 2014, were created to bring recognition to achievement, talent and personal excellence within the themed entertainment industry. From a modest beginning in 1994, the Thea Awards have become internationally recognized as a symbol of excellence.

Part of the Bonifacio Global City, The Mind Museum hosts over 250 interactive “minds-on” and “hand-on” exhibits, making it the first world-class science museum in the Philippines. JRA, in collaboration with the Bonifacio Arts Foundation Inc. (BAFI), provided master planning, conceptual and schematic design for this 4,900-square-meter facility.

“When choosing the design team that would work with us in The Mind Museum,” said Manny Blas II, Managing Director of BAFI and The Mind Museum, “we looked for both talent and chemistry. We had to make that judgment based on videoconference interviews. It turned out that the JRA designers were more than telegenic – they are designers that could help us visualize our vision; they understood our limitations; and they were just a fun team to work with.”

Visitors begin their journey in the spacious Mariano K. Tan Hall lobby, where they are greeted by a robot, created by Japanese company Kokoro, Ltd., who introduces them to the overall mission of the museum. They can then choose among five gallery spaces, all of which offer compelling stories related to science and technology: The Universe, The Earth, Life, The Atom, Technology and How We Work. The galleries are linked (both spatially and contextually) by a series of exhibits and audio-visual presentations called “Nature’s Webways,” and each gallery features a diverse mix of interactive exhibits, graphic displays and media-driven experiences.

The Mind Museum also takes the science and technology story outdoors with “Science in the Park.” The 800-square-meter park offers a variety of entertaining experiences entitled “Natures Artful Play” and offers four play pockets: Water, Math, Music and Living, where guests can climb a curved wall, play indigenous drums or chase bubbles. All of these indoor and outdoor educational attractions bring the guests closer to themselves, their planet and their technology future.

JRA strived to design these galleries as dynamic and engaging spheres of learning that would inspire the youth of the Philippines to explore the realms of science and technology and bolster the country’s growing reputation for innovation.

“The JRA people didn’t just do great work for The Mind Museum,” said Blas. “They became great friends. After they completed the contracted work, they kept in touch with us to check on our progress, and to just spur us on. When we opened five years later, JRA was there to celebrate with us.”

“We are ecstatic that The Mind Museum has received this prestigious honor from the TEA,” said Keith James, JRA Chief Operating Officer/Owner. “Our team very much appreciated the BAFI team’s passion for the museum, for science education and for their home country, and the Thea is a fantastic reward for all of their hard work and dedication to the project."

Other Thea Award recipients include Garner Holt of Garner Holt Productions, The Enchanted Tiki Room at Disneyland Resort, Oceaneering's Revolution Tru-trackless Ride System, Marine Worlds Carousel at Les Machines de l'Ille, Mystic Manor at Hong Kong Disneyland, Enchanted Tales with Belle at Walt Disney World, The Railway Museum in Utrecht, Netherlands, Polynesian Cultural Center Revitalization, Titanic Belfast, Gardens by the Bay, Michael Jackson: ONE at Mandalay Bay, and The Song of An Angel at Universal Studios, Japan.  JRA congratulates all of the 2014 Thea Award recipients.


Tags: Project Spotlight

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