November 28, 2016
JRA VP Shawn McCoy presents "Emerging Trends in Immersive Design as part of Museum Day at the 2016 IAAPA Expo.
For the sixth year in a row, JRA Vice President, Shawn McCoy re-capped the blockbuster attractions of 2016 with Thinkwell Principal, Cynthia Sharpe as part of "Emerging Trends In Immersive Design" at the 2016 IAAPA Attractions Expo.
In their presentation, Shawn and Cynthia discovered that guests are craving community as much as personalization, quiet as much as noise, a step back to simplicity as much as modern technology. The result is an ecclectic mix of "Best of the Best" case studies, from London to Chicago, from a hilltop in Barcelona to the phone in your hand. While the techniques may differ, all of these projects aim to tell stories in unique and compelling ways.
As usual, the session played to a capacity crowd, to the point where dozens of eager audience members were turned away at the door (fire codes - not our fault!). If you were one of them, or if you couldn't make it to Orlando, you're in luck! Shawn was kind enough to record his presentation over the slide deck, so click below and enjoy.
If you are interested in a PDF version of the slide deck and script, please email Clara Rice at email@example.com.
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