JRA’s in-house staff can provide all of the services required to develop an experiential project, from initial planning through opening day. That being said, flexibility is the hallmark of all that we do. Simply put, the way in which we work and the level of our involvement all depends on what each client wants and what each project needs. While we are perhaps best known for creativity, we are equally proud of our collaborative and flexible work process. We always strive for excellence and have been fortunate to receive several international awards from the International Association of Amusement Parks and Attractions (IAAPA) and the Themed Entertainment Association (TEA).
2016 Buzz Price Thea Award: Recognizing a Lifetime of Distinguished Achievements - Keith James, JRA CEO/Owner
2015 Thea Award: Outstanding Achievement in Live Show Design - The Grand Hall Experience at St. Louis Union Station
2014 IAAPA Expo 1st Place Best New Product: Show Production & Entertainment/Displays & Sets - The Grand Hall Experience at St. Louis Union Station
2014 Thea Award: Outstanding Achievement in Museum Design - The Mind Museum
2011 Event Design Awards: Gold Winner, Best Permanent Installation - Ferrari World Abu Dhabi
2011 IAAPA Expo 1st Place Best New Product: Show Production & Entertainment/Displays & Sets - Ferrari World Abu Dhabi
2011 Deutscher Werbefilpreis (German Commercials Award): Best Art Direction - "Coppa di Sicilia" film at Ferrari World Abu Dhabi
2011 Deutscher Wirtschaftfilmpreis (German Award for Corporate Films) - "Coppa di Sicilia" film at Ferrari World Abu Dhabi
2011 IAAPA Outstanding Service Award - Keith James, CEO/Owner. The award is presented in recognition of a member individual that works to foster the spirit of goodwill, professionalism, and higher levels of performance within the industry regionally, nationally, or internationally.
2007 Thea Award for Lifetime Achievement - Jack Rouse
2005 Senatorial Citation: Receiving Special Recognition, Award for Supplier Diversity - JRA's work on World of Coca-Cola
2007 New China Science and Technology Museum Permanent Exhibition Design Competition: 2nd Place Best Design - Kingdom of Forests
2007 New China Science and Technology Museum Permanent Exhibition Design Competition: 2nd Place Best Design - Our Bodies
2005 Thea Award for Outstanding Achievement: Attraction Design - Images of Singapore (with BRC Imagination Arts)
2003 IAAPA Expo 1st Place Best New Product: Displays & Sets - Paramount's Kings Island Bubba Gump Shrimp Shack
2002 IAAPA Expo 1st Place Best New Product: Displays & Sets - Thunder Road USA - The Georgia Racing Hall of Fame
2002 Thea Award for Outstanding Achievement: Attraction Design - Fort Worth Zoo
2001 Thea Award for Outstanding Achievement: Attraction Design - Volkswagen's Autostadt
2001 IAAPA Expo 1st Place Best New Product: Displays & Sets - Texas Wild! at the Fort Worth Zoo
2000 IAAPA Expo 1st Place Best New Product: Displays & Sets - Volkswagen's Autostadt
1999 Exhibitor Show: Best of Show Award
1998 IAAPA Expo 1st Place Best New Product: Displays & Sets - Kellogg's Cereal City USA
1997 Thea Award for Outstanding Achievement: Exhibit Design - DAYTONA USA
1997 IAAPA Expo 1st Place Best New Product: Displays & Sets - Scouts Alley at Turner Field
1997 IAAPA Expo Honorable Mention Best Exhibit: Displays & Sets - JRA Corporate Exhibit
1996 IAAPA Expo 1st Place Best New Product: Displays & Sets - LEGOLAND Windsor
1996 IAAPA Expo 1st Place Best New Product: Services - DAYTONA USA Attractions
During the exhibit/attraction development phase, JRA's creative staff works with the client team to research the project's subject matter, create initial story lines, define an underlying design language and develop a wide variety of concepts that will serve as the basis for the project's overall visitor experience.
During the exhibit/attraction planning and design phase, approved concepts are developed in greater detail. Specific areas of focus include defining the spatial relationships of areas and developing the style, form and function of the various components that comprise the overall visitor experience.
JRA’s team of writers provides a wide variety of services including concept and story line development, creative briefs, scripting, text writing and project documentation.
In our role as executive producers, JRA creates the initial concepts for all of the media experiences found within our projects. We then identify, select and collaborate with a variety of specialty media producers to further develop the story line, production techniques and theatrical design of each media experience. Finally, JRA’s production team manages a myriad of other sub-consultants, ranging from systems integrators, fabricators, special effects consultants, lighting designers and audio specialists to turn these exciting concepts into successful realities.
JRA views graphic design as an integral part of each project’s overall identity, message and visitor experience. Our creative team provides a wide range of graphic design services, including design and development of interior graphic panels, identity, theming, wayfinding and environmental signage
Art direction services assure that the creative design intent of the earlier design phases is followed and maintained during fabrication, construction and installation. This could include review of fabrication drawings, site visits, and consultation with vendors to assure the quality control of all aspects of the guest’s experience.
Project managers are responsible to the client for the entire project team as well as for the planning, development and management of the project program. Project management concentrates on the overall planning of resources, scope of work, project organization, scheduling, contract administration and the day-to-day coordination of the project.