JRA's Chloe Hausfeld Receives International Industry Award at IAAPA Expo

November 20, 2017

Chloe Hausfeld

Chloe Hausfeld

Last week, the International Association of Amusement Parks and Attractions (IAAPA) named JRA Director of Marketing and Business Development, Chloe Hausfeld, its 2017 Young Professional of the Year. The recognition and accompanying award were given at the annual IAAPA Attractions Expo's GM and Owners Breakfast by IAAPA Young Professionals Sub-Committee Chair, Will B. Morey, ICAE.

The IAAPA Young Professional of the Year Award honors members who demonstrate a dedication to the attractions industry through strong leadership, teamwork, and integrity, while continually developing their knowledge and experience. The Young Professional must also be a strong advocate of IAAPA’s mission to support, grow, and nurture the amusement park and attractions industry.

 

Chloe Hausfeld and Will B. Morey

The IAAPA Young Professional of the Year recipient is determined by the association’s Membership Committee. Hausfeld was selected from a strong list of candidates on account of her professionalism, leadership ability, and passion for the industry. “In her short time in the industry, Chloe has made a name for herself by working tirelessly and dedicating herself to advancing the missions of JRA and IAAPA,” said Morey. “She speaks candidly and is a motivating force to those around her.”

As Director, Marketing and Business Development, Chloe Hausfeld’s leadership efforts and relationship management abilities have greatly contributed to JRA’s penetration into the Asia-Pacific market, and
she frequently attends high-level meetings with current and perspective clients from around the world. Within the office, Hausfeld is a chief strategist in the studio’s marketing and business development department, contributing to discussions as to which projects JRA should pursue. She also helps coordinate trade show logistics, business travel, and employee enrichment activities. Prior to JRA, Hausfeld received her Bachelors Degree in Special Education from the University of Cincinnati.

2017 IAAPA Advocacy Day

Upon entering the industry, Hausfeld immediately became involved in several IAAPA committees and initiatives, including the Young Professionals Committee and Manufacturers and Suppliers Committee. In addition, for the last two years, she has represented both IAAPA and the State of Ohio in IAAPA’s Advocacy Day activities, lobbying Ohio senators and representatives on the issues faced by the entertainment industry.

 

IAAPA Young Professionals Committee

Most recently, Hausfeld joined IAAPA’s Give Kids the World (GKTW) Committee to help organize the various charity events hosted by IAAPA during Expo week. GKTW Village is an 84-acre, nonprofit “storybook” resort in Central Florida, where children with life-threatening illnesses and their families are treated to weeklong, cost-free vacations. Events include a motorcycle ride, a golf outing, and the Footsteps from the Heart 5K/1K through GKTW Village.

2017 JRA Give Kids the World Team at IAAPA

“I have had the very distinct pleasure of watching her grow up (literally) in our industry,” said Dan Schultz, JRA Chief Operating Officer. “I know that I speak for all of us at JRA when I say that we are extremely proud and thrilled that Chloe has received this prestigious award. Her passion and dedication serve as a prime example of the new wave of talented professionals that will lead the charge as our industry continues to grow and prosper.”

From left, JRA Team Members Dan Schultz, Linda Round, Chloe Hausfeld, Shawn McCoy

“Just being nominated is humbling, but to actually be the recipient of the 2017 IAAPA Young Professional of the Year Award is beyond words,” said Hausfeld. “I’m unbelievably honored to receive the award, and I’m grateful to those who contributed to the nomination. To say that I am lucky to able to do what I do is an understatement, and I look forward to many more years in the ‘Industry of Fun’!”

Keith James and Chloe Hausfeld

Tags: JRA Journeys , JRA Team

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Fresh Faces Friday: Adventures in Design with Christie Gronauer

November 10, 2017

She gardens! She renovates! She travels the world! She's Senior Designer Christie Gronauer, returning to the JRA team after a series of adventures in the US and abroad.

Christie's work in studio is currently focused on a major movie studio theme park in South Korea. Her core competencies include design development, schematic design coordination, bid coordination, and schedule management for large-scale, international retail, restaurant, and theme park projects. 

In between her stints at JRA (including several years in the Netherlands!), Christie served as a Senior Project Manager at the Brand Experience. In this role, she performed on and off-site management, specializing in facility coordination for architecture and general contracting. She also directed exhibit design, fabrication and AV integration for such corporate clients as Honeywell, Verizon, Kaiser Permanente, Lenovo, and Lexmark.

Previously at JRA, Christie served as a Designer / Project Manager for Ferrari World Abu Dhabi in the UAE, and Angry Birds Activity Park and Sochi Park in Russia. Her roles included design, construction documentation, and shop drawing and materials reviews. She has provided similar services for Exhibit Concepts, Jora Vision, and Designs by Alta. Christie received her Bachelor of Arts Degree in Interior Design from the Art Institute of Colorado, Denver.

"JRA is pleased to welcome Christie back to the fold," said Ron Bunt, JRA Vice President.  "Christie’s creative talents, coupled with her project management skills, not only propel JRA’s designs efforts but also keep them in check with project schedules and budgets. She is also generally the life of the party and always makes work fun." 

Christie finds herself consumed with projects outside the studio as well. "If I'm not behind a computer screen or on a project site somewhere in the world, I enjoy spending my spare time with my family hiking, swimming, camping, biking or just sitting around the campfire roasting marshmallows and listening to music.

We have two young girls and a dog that turn each weekend into an adventure! We also spend a good portion of our time remodeling our 200-year-old farmhouse and tending to our many gardens (my husband is a much better gardener than I am! And when my husband and I find time to 'get away', we try to see as many concerts as possible." 

With her eye for design, organizational skills, and global portfolio of project experience, Christie excels in her role as Senior Designer at JRA. 

Tags: JRA Team

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Fresh Faces Friday: Around the World with Wentao Huang

November 03, 2017

Wentao Huang, Designer

Wentao Huang, Designer

 It's Week 3 of our five-week Fresh Faces Friday series, and today we're introducing you to Designer (and former co-op), Wentao (Wendell) Huang. 

A native of China, Wentao studied Architecture, Urban Planning, and design at Xi’an University of Architecture and Technology, before earning is Master of Fine Arts in Themed Entertainment Design at Savannah College of Art and Design (SCAD). During his time at SCAD, he completed a co-op assignment as a JRA Design Intern and Assistant Art Director. Upon graduation last summer, JRA hired him as a full-time member of our dynamic design team. 

Wentao's work at JRA thus far includes the Appelton Estate Rum Experience in Jamaica, American Airlines' CR Smith Museum in Texas, and brand and museum projects in the United States and Middle East. His fields of competence include concept art, exhibition design, motion media design, environment design, graphic design, museum architecture design, and production design. Given JRA’s growing cadre of international projects, Wentao’s fluency in Mandarin and Cantonese is an invaluable asset to the studio.

"We are excited to have Wendell here at JRA not only for his talent but his enthusiasm for our industry," said JRA Art Director, David Ferguson. "Wendell introduces a new level of texture and diversity to the JRA team. His vast knowledge of the Asian culture as well as his interest in the interactions of designer and client brings us a better understanding of how we can better serve our projects as they develop."

In addition to his beautiful renderings, Wendell has brought a fresh perspective to JRA, and we couldn't be happier to have him in our studio. 


 

 

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A Celebration 30 Years in the Making

November 01, 2017

On October 6, 1987, Jack Rouse and the late Amy Merrell officially incorporated Jack Rouse Associates, Inc. Last Friday, our staff gathered together to celebrate 30 years of planning, designing and realizing entertainment, cultural, brand and sport attractions around the world. 

Over lunch and cake, team members shared their favorite memories of the past three decades and expressed their excitement about JRA's diverse and exciting cadre of upcoming projects. Keith James, JRA CEO, acknowledged the many employees, partners and clients that have supported us along the way: "it's really thanks to everyone here - both now and in years past - who have worked so hard and made us who we are." Added COO Dan Schultz, "while 30 years in business is a great milestone for any company, I am even more proud of the many projects that our talented team have completed that have entertained, educated and inspired guests of all ages around the world."

For more information and additional photos, check out this feature from our friends at Blooloop!

COO Dan Schultz and CEO Keith James


The "25-Year Club": from L, John Nagel, Ron Bunt, Matthew Wheeler, Keith James and Rob Morgan

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Fresh Faces Friday: Anita Daugherty Sets JRA's Media in Motion

October 27, 2017

Anita Daugherty - Executive Producer, Media

Anita Daugherty - Executive Producer, Media

For this week's Fresh Faces Friday, we welcome back another former member of our team, Anita Daugherty.

In her position at JRA as Executive Producer, Media, Anita Daugherty sees her role as bringing JRA’s media concepts to life, while ensuring that clients receive the best creative and contractual terms possible.

Anita’s background includes the production of leisure-based entertainment media to feature films, and she is a member of the Producers Guild of America. This diverse experience has exposed her to a global network of media specialists, ranging from production studios and directors, to animators and systems integrators.

For each media component within a project, Anita is responsible for identifying external production talent, selecting the companies to submit on a RFP, evaluating each response, negotiating overall price and terms and making a vendor recommendation to the owner. Once the contract is signed, Anita then begins managing the actual media production, from pre-production through final installation. The results are media experiences for some of our most popular attraction projects, from World of Coca-Cola to Ferrari World Abu Dhabi to Volkswagen's Autostadt. 

"We are delighted to welcome back Anita," said Dan Schultz, JRA Chief Operating Officer. "She has been a member of the JRA family for over 20 years and has been responsible for the media in some of our most successful projects. She consistently adds creativity and innovation to our attractions and provides high value for our clients."

With a growing slate of projects on the JRA docket, we're excited to see what Anita will help create next.

 

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