January 17, 2012
World of Coca-Cola - Atlanta, Georgia, USA
Congratulations to the World of Coca-Cola®, which yesterday hosted its five millionth visitor in less than five years. Opened in May of 2007, the new World of Coca-Cola is the only place where visitors can explore the complete story—past, present and future—of the world's best-known brand. JRA is proud to have worked with The Coca-Cola Company to design and produce the guest experience for this re-envisioned Atlanta attraction.
With 62,000 square feet of guest areas, the World of Coca-Cola has something for everyone, including a variety of interactive exhibits, a thrilling 4-D Theater, the world's largest collection of Coke memorabilia, a fully functioning bottling line that produces commemorative 8-ounce bottles of Coca-Cola®, a Pop Culture Gallery featuring works by artists such as Andy Warhol, Norman Rockwell, and Steve Penley, and a unique tasting experience allowing guests the opportunity to sample up to 70 different products from around the world.
Jack Rouse Associates provided the overall creative direction for the project, including planning, design and coordination of a team of vendors that included world-class animators, film makers and exhibit builders.
Every aspect of the World of Coca-Cola's design, construction and operation was carefully planned to reflect The Coca-Cola Company's commitment to environmental and energy issues. The building was constructed in accordance with the United States Green Building Council's (USGBC) Leadership in Energy and Environmental Design (LEED) standards and incorporates the latest advances in environmentally-friendly construction and design.
“It was an honor for us to be able to work with a brand that has such a worldwide appeal,” said Dan Schultz, Chief Operating Officer. “Coca-Cola has been, and still is, such a part of popular culture.”
According to the World of Coca-Cola’s Facebook page, KoEun “Emma” Lee, the five millionth visitor, was feted with a celebration and a prize package that included a lifetime pass to the World of Coca-Cola, a VIP guided tour for Lee and her parents, and a $500 gift-certificate to the Coca-Cola store.
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January 10, 2012
JRA Co-op, Justine Benzinger
Welcome to our first Meet the Team of 2012! If you are a regular reader (which, if you aren't, how about making it a resolution?) , you'll recall last month that we showcased the University of Cincinnati's School of Design, Architecture, Art and Planning as the nationally-lauded training ground for our first class co-ops. Today, we'll be asking 5 questions of another one of future design stars, Justine Benzinger.
If you had to eat one food for the rest of your life, what would it be?
Skyline (Editor's Note: for the uninitiated, Skyline is Cincinnati's famous chili, concocted from a special (and some may say unusual) blend of chocolate, cinammon and spices). I can't go a week without having it. When I've worked in other cities my parents have had to ship me cans of it.
What sport do you enjoy watching/playing?
Anything and everything. I played basketball year-round growing up, but I also play sand volleyball, softball, flag football and tennis, and I run.
What's a quote that describes you?
“I have found that if you love life, life will love you back.” -Arthur Rubinstein
The biggest challenge being a designer is …
Not designing for yourself. It's very easy when you get a project to create the product you would want to buy, but you usually aren't the target market. If it was up to me, everything would be bright and colorful, but unfortunately not everyone feels that way.
My favorite part of the design process is …
The initial brainstorming phase. No idea is a bad idea yet, and you can think completely off the wall. An idea I threw out as a joke in a brainstorming session at a previous co-op turned into a big hit and is now for sale on the market.
Thanks, Justine! Thursday we'll turn our attention again to blogging and learning, as we explore the do's and dont's of putting together an attraction program. Thanks for reading!
Tags: JRA Team
January 03, 2012
All of us at Jack Rouse Associates would like to wish you a peaceful and prosperous 2012. At JRA+blog, We look forward to another year of sharing our people, places and projects with you, so make a resolution to comment on our blog, check out our Facebook page, or send us a Tweet. If you have a question for us, or if there's something you're longing for us to write about, please let us know!
In turn, we'd like to know more about you. What makes a great museum experience for you? What are your favorite theme park rides? What about experiences that extend outside the attraction (i.e., apps and RFID)? Our goal for this site has always been to create a dialogue, and we look forward to having some stimulating conversations with you about this exciting industry.
Thanks for reading - tune in Thursday for the our first Blog N' Learn post of 2012!
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