Project Spotlight: World of Coca-Cola Welcomes Five Millionth Visitor

January 17, 2012

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World of Coca-Cola - Atlanta, Georgia, USA

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Congratulations to the World of Coca-Cola®, which yesterday hosted its five millionth visitor in less than five years. Opened in May of 2007, the new World of Coca-Cola is the only place where visitors can explore the complete story—past, present and future—of the world's best-known brand. JRA is proud to have worked with The Coca-Cola Company to design and produce the guest experience for this re-envisioned Atlanta attraction.

With 62,000 square feet of guest areas, the World of Coca-Cola has something for everyone, including a variety of interactive exhibits, a thrilling 4-D Theater, the world's largest collection of Coke memorabilia, a fully functioning bottling line that produces commemorative 8-ounce bottles of Coca-Cola®, a Pop Culture Gallery featuring works by artists such as Andy Warhol, Norman Rockwell, and Steve Penley, and a unique tasting experience allowing guests the opportunity to sample up to 70 different products from around the world.

Jack Rouse Associates provided the overall creative direction for the project, including planning, design and coordination of a team of vendors that included world-class animators, film makers and exhibit builders.

Every aspect of the World of Coca-Cola's design, construction and operation was carefully planned to reflect The Coca-Cola Company's commitment to environmental and energy issues. The building was constructed in accordance with the United States Green Building Council's (USGBC) Leadership in Energy and Environmental Design (LEED) standards and incorporates the latest advances in environmentally-friendly construction and design.

“It was an honor for us to be able to work with a brand that has such a worldwide appeal,” said Dan Schultz, Chief Operating Officer. “Coca-Cola has been, and still is, such a part of popular culture.”

According to the World of Coca-Cola’s Facebook page, KoEun “Emma” Lee, the five millionth visitor, was feted with a celebration and a prize package that included a lifetime pass to the World of Coca-Cola, a VIP guided tour for Lee and her parents, and a $500 gift-certificate to the Coca-Cola store.


 

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Meet the Team: Justine Benzinger

January 10, 2012

JRA Co-op, Justine Benzinger

JRA Co-op, Justine Benzinger

Welcome to our first Meet the Team of 2012!  If you are a regular reader (which, if you aren't, how about making it a resolution?) , you'll recall last month that we showcased the University of Cincinnati's School of Design, Architecture, Art and Planning as the nationally-lauded training ground for our first class co-ops.  Today, we'll be asking 5 questions of another one of future design stars, Justine Benzinger.

If you had to eat one food for the rest of your life, what would it be?
Skyline (Editor's Note: for the uninitiated, Skyline is Cincinnati's famous chili, concocted from a special (and some may say unusual) blend of chocolate, cinammon and spices). I can't go a week without having it. When I've worked in other cities my parents have had to ship me cans of it.

What sport do you enjoy watching/playing?
Anything and everything. I played basketball year-round growing up, but I also play sand volleyball, softball, flag football and tennis, and I run.

What's a quote that describes you?
“I have found that if you love life, life will love you back.” -Arthur Rubinstein

The biggest challenge being a designer is …
Not designing for yourself. It's very easy when you get a project to create the product you would want to buy, but you usually aren't the target market. If it was up to me, everything would be bright and colorful, but unfortunately not everyone feels that way.

My favorite part of the design process is …
The initial brainstorming phase. No idea is a bad idea yet, and you can think completely off the wall. An idea I threw out as a joke in a brainstorming session at a previous co-op turned into a big hit and is now for sale on the market.

Thanks, Justine!  Thursday we'll turn our attention again to blogging and learning, as we explore the do's and dont's of putting together an attraction program.  Thanks for reading!

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Hi, Arnold, and thank your nice comment. There are plenty of how-tos online that can help you with the mechanics of your blog, but we have a couple of content suggestions: 1) Quality over quantity! That goes for the amount of wording per post as well as the number of posts. If you have content that is more than one page in Microsoft Word, split it into two posts so as not to overwhelm the reader. Also, it's better to do 1-2 really good posts per week then 3 that are just okay. 2) If you are creating a blog for marketing purposes, make sure you have a marketing strategy first. What do you want to say? Who is your target audience? Just like with traditional marketing, if you try to blog without a plan, you won't go far. 3) Use content-rich keywords relevant to your business. This will improve your Search Engine Optimization. For example if you have a plumbing company and you use the word "plumber" or "plumbing" in your blogs, you'll probably move up the list when people search for those words on Google. 4) Use images to break up the words. Let people see as well as read. 5) Before you start writing your blog, spend a few weeks finding and commenting on other blogs in your market. Keeping reading and referring people to these blogs after you've started yours, and these other bloggers will return the favor. Hope that helps, Arnold. Good luck!
Jack Rouse Associates 10:03AM 01/23/12
Hmm it looks like your website ate my first comment (it was extremely long) so I guess I'll just sum it up what I wrote and say, I'm thoroughly enjoying your blog. I too am an aspiring blog blogger but I'm still new to the whole thing. Do you have any points for beginner blog writers? I'd genuinely appreciate it.
Arnold 2:51PM 01/21/12

Happy New Year!

January 03, 2012

All of us at Jack Rouse Associates would like to wish you a peaceful and prosperous 2012. At JRA+blog, We look forward to another year of sharing our people, places and projects with you, so make a resolution to comment on our blog, check out our Facebook page, or send us a Tweet.  If you have a question for us, or if there's something you're longing for us to write about, please let us know! 

In turn, we'd like to know more about you.  What makes a great museum experience for you?  What are your favorite theme park rides?  What about experiences that extend outside the attraction (i.e., apps and RFID)?  Our goal for this site has always been to create a dialogue, and we look forward to having some stimulating conversations with you about this exciting industry.

Thanks for reading - tune in Thursday for the our first Blog N' Learn post of 2012!

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