Fresh Faces Friday: Anita Daugherty Sets JRA's Media in Motion

October 27, 2017

Anita Daugherty - Executive Producer, Media

Anita Daugherty - Executive Producer, Media

For this week's Fresh Faces Friday, we welcome back another former member of our team, Anita Daugherty.

In her position at JRA as Executive Producer, Media, Anita Daugherty sees her role as bringing JRA’s media concepts to life, while ensuring that clients receive the best creative and contractual terms possible.

Anita’s background includes the production of leisure-based entertainment media to feature films, and she is a member of the Producers Guild of America. This diverse experience has exposed her to a global network of media specialists, ranging from production studios and directors, to animators and systems integrators.

For each media component within a project, Anita is responsible for identifying external production talent, selecting the companies to submit on a RFP, evaluating each response, negotiating overall price and terms and making a vendor recommendation to the owner. Once the contract is signed, Anita then begins managing the actual media production, from pre-production through final installation. The results are media experiences for some of our most popular attraction projects, from World of Coca-Cola to Ferrari World Abu Dhabi to Volkswagen's Autostadt. 

"We are delighted to welcome back Anita," said Dan Schultz, JRA Chief Operating Officer. "She has been a member of the JRA family for over 20 years and has been responsible for the media in some of our most successful projects. She consistently adds creativity and innovation to our attractions and provides high value for our clients."

With a growing slate of projects on the JRA docket, we're excited to see what Anita will help create next.

 

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Conference World Tour 2017: Talking Trends with Shawn McCoy

October 27, 2017

Shawn McCoy

Shawn McCoy

VR, AR, AI, IP - These acronyms have been dominating the headlines over the past several years. But do these innovations have what it takes to transform the attractions industry over the next decade(s)? When does a product or project cross the line from fleeting fad to time-tested trend?

JRA VP Shawn McCoy will answer these questions and more in his 2017 IAAPA Attractions Expo Session, "Emerging Trends in Immersive Design," which takes place Monday, November 13 from 5:00 - 6:15pm at Orlando's Orange County Convention Center, Room 230FGH. For the seventh consecutive year, Shawn and Cynthia Sharpe, Principal at Thinkwell Group, will present a faced-paced, full-of-cool-things presentation featuring the latest standout experiences in the attractions and leisure industries. But this year, in addition to showcasing a variety of cutting edge attractions, Shawn will share the technolgies, techniques and traits that comprise trends and give them lasting value.

With over twenty years experience in project development, Shawn is no stranger to talking about trends. Widely recognized as a thought leader in the attractions industry, he also regularly presents on intellectual property, branded attractions, emerging technologies and immersive storytelling.

 

Shawn speaks at the Symposium: Museum Education for Children in Beijing, China

In addition to the Expo, Shawn has served as a speaker, panelist, or moderator for such conferences as the Themed Entertainment Association’s SATE Conference, the China Summit, the Future of Immersive Leisure Conference, the Museum Education for Children Symposium, and, just this week, the 2017 NASA Exhibit Managers Consortium. He is a regularly featured contributor for numerous industry publications and webinars and has been interviewed as a trends expert by mainstream publications and media such as Forbes and CNN.

Shawn believes that sharing the stage with Cynthia offers the audience a unique blend of perspectives. "Even though our studios compete for projects, we have a great personal and professional respect for one another and an appreciation of what each of us can bring to this session. In former lives, I was a banker and she was a geneticist, so we approach the topic of trends in completely different, but ultimately complementary, ways."

As to what Shawn wants the audience to walk away with, he hopes audiences will realize that fads and trends both provide value. It all depends on what an organization wants to achieve. "By the end of the session, I'd like for the audience to be able to discern the difference between a fad and a trend. 'Fad' isn't necessarily a bad word, as fads can provide great short-term value. But if an organization wants long-term ROI, they need to recognize which technologies, techniques, and traits are built to last."

Not traveling to the Expo this year? Interested in inviting Shawn to talk trends with your staff, group, or classroom in person or via web? Email Clara Rice, JRA Director of Communications, at crice@jackrouse.com.

 

 

 

Tags: Blog N Learn , JRA Team

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Fresh Faces Friday: The Return of Tony Schmidt

October 20, 2017

Tony Schmidt

Tony Schmidt

It's true - you can come home again. 

For today's installment of Fresh Faces Friday, we're (re)-introducing Tony Schmidt, JRA Art Director. Having previously worked at JRA from 2005-2011, Tony returns to the studio after completing six years at St. Louis-based PGAV Destinations. 

Currently, Tony serves as art director for a major movie studio theme park in Korea (stay tuned to the blog for more details soon!).  In his past life with JRA, Tony served as a project designer, coordinator, and art director for Ferrari World Abu Dhabi and Restless Planet in the UAE and lived in the Emirates for three years. In these capacities, he was responsible for the delivery/execution of design through all phases of construction, including design oversight and coordination of scenic, lighting, A/V, base building construction/finishes, and ride integration. 

For PGAV Destinations, Tony provided design work for such clients as NASA/Kennedy Space Center, SeaWorld, Georgia Aquarium, Cave of the Winds, the St. Louis Cardinals, and Anheuser-Busch.

Tony’s technical skills include extensive experience in the use of production techniques and materials ranging from hand sketches to final illustrations, scale models, 3D modeling, and CAD drafting. He is also competent in concept to production-ready graphic designs into on-site management. Tony earned his Master of Fine Arts Degree in Theatrical Set Design from the University of Missouri, Kansas City and his Bachelor of Fine Arts in Painting from the Cleveland Institute of Art. He is an active member of the Industrial Designers Society of America.

"It's wonderful to have Tony back in the studio," said Clara Rice, Director of Communications. "Not only is he an accomplished designer and project leader, he can also communicate eloquently about what we do and how we do it. He enjoys writing and social media, so you will definitely see his words here on the JRA blog in the near future." 

While Tony's design, art direction, and writing skills are known to many in the industry, what you may not know about Tony is that he loves boxing, kickobxing, landscaping and long distance running. These hobbies contribute to the energy and creativity that he brings to the studio. 

Tony’s 20 years of professional design experience, combined with his core competencies in exhibit design, graphic design, technical design, and project management, make him an invaluable asset as one of JRA’s art directors.

 

 

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