November 06, 2013
One year ago, Superstorm Sandy laid a powerful swath of destruction, from Jamaica all the way up the East Coast of the United States. It levelled homes, flooded subway tunnels and cut power, resulting in $68 billion in damages. Among those structures demolished was the beloved Casino Pier amusement park in Seaside Heights, New Jersey. The boardwalk and pier had been welcoming guests to its rides, games and attractions since 1960, but the hurricane washed all that history away in an instant.
But if Hurricane Sandy was strong, the owners of Casino Pier were stronger, and they immediately saw the tragedy as an opportunity to revisit the amusement park's attractions mix and refresh its food, beverage and retail outlets. Six months later, on May 24, 2013 the attraction re-opened its boardwalk, and by the end of July, visitors could enjoy 15 new and renovated rides. "That's what we do on the Jersey Shore," said Vincent Storino, Owner of Casino Pier. "We fight and we come back."
JRA was honored to provide master planning and programming services for this important project and wishes Casino Pier many more seasons of memory-making to come.
For a look at how Casino Pier literally rose from the Sandy's ashes, check out the time lapse video below. If you're attending the upcoming International Association of Amusement Parks and Attractions (IAAPA) Expo, don't miss the session "Restore the Shore" on Thursday, November 21, which features Storino, and be sure to pick up the November issue of Funworld Magazine, which features a story on the re-building of Casino Pier and other parks affected by the storm.
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