JRA's Chloe Hausfeld Receives International Industry Award at IAAPA Expo

November 20, 2017

Chloe Hausfeld

Chloe Hausfeld

Last week, the International Association of Amusement Parks and Attractions (IAAPA) named JRA Director of Marketing and Business Development, Chloe Hausfeld, its 2017 Young Professional of the Year. The recognition and accompanying award were given at the annual IAAPA Attractions Expo's GM and Owners Breakfast by IAAPA Young Professionals Sub-Committee Chair, Will B. Morey, ICAE.

The IAAPA Young Professional of the Year Award honors members who demonstrate a dedication to the attractions industry through strong leadership, teamwork, and integrity, while continually developing their knowledge and experience. The Young Professional must also be a strong advocate of IAAPA’s mission to support, grow, and nurture the amusement park and attractions industry.

 

Chloe Hausfeld and Will B. Morey

The IAAPA Young Professional of the Year recipient is determined by the association’s Membership Committee. Hausfeld was selected from a strong list of candidates on account of her professionalism, leadership ability, and passion for the industry. “In her short time in the industry, Chloe has made a name for herself by working tirelessly and dedicating herself to advancing the missions of JRA and IAAPA,” said Morey. “She speaks candidly and is a motivating force to those around her.”

As Director, Marketing and Business Development, Chloe Hausfeld’s leadership efforts and relationship management abilities have greatly contributed to JRA’s penetration into the Asia-Pacific market, and
she frequently attends high-level meetings with current and perspective clients from around the world. Within the office, Hausfeld is a chief strategist in the studio’s marketing and business development department, contributing to discussions as to which projects JRA should pursue. She also helps coordinate trade show logistics, business travel, and employee enrichment activities. Prior to JRA, Hausfeld received her Bachelors Degree in Special Education from the University of Cincinnati.

2017 IAAPA Advocacy Day

Upon entering the industry, Hausfeld immediately became involved in several IAAPA committees and initiatives, including the Young Professionals Committee and Manufacturers and Suppliers Committee. In addition, for the last two years, she has represented both IAAPA and the State of Ohio in IAAPA’s Advocacy Day activities, lobbying Ohio senators and representatives on the issues faced by the entertainment industry.

 

IAAPA Young Professionals Committee

Most recently, Hausfeld joined IAAPA’s Give Kids the World (GKTW) Committee to help organize the various charity events hosted by IAAPA during Expo week. GKTW Village is an 84-acre, nonprofit “storybook” resort in Central Florida, where children with life-threatening illnesses and their families are treated to weeklong, cost-free vacations. Events include a motorcycle ride, a golf outing, and the Footsteps from the Heart 5K/1K through GKTW Village.

2017 JRA Give Kids the World Team at IAAPA

“I have had the very distinct pleasure of watching her grow up (literally) in our industry,” said Dan Schultz, JRA Chief Operating Officer. “I know that I speak for all of us at JRA when I say that we are extremely proud and thrilled that Chloe has received this prestigious award. Her passion and dedication serve as a prime example of the new wave of talented professionals that will lead the charge as our industry continues to grow and prosper.”

From left, JRA Team Members Dan Schultz, Linda Round, Chloe Hausfeld, Shawn McCoy

“Just being nominated is humbling, but to actually be the recipient of the 2017 IAAPA Young Professional of the Year Award is beyond words,” said Hausfeld. “I’m unbelievably honored to receive the award, and I’m grateful to those who contributed to the nomination. To say that I am lucky to able to do what I do is an understatement, and I look forward to many more years in the ‘Industry of Fun’!”

Keith James and Chloe Hausfeld

Tags: JRA Journeys , JRA Team

Add comment

COMMENTS

No comments yet. Be the first!

Conference World Tour 2017: Immersing Myself in SATE

September 15, 2017

Hi! Clara, Blogger-in-Chief, here.

Storytelling is as old as human speech (and perhaps far older). While storytelling techniques have changed throughout the centuries, the need for audiences to step outside of their everyday lives and become immersed in compelling narratives remains steadfast.

Today’s technological marvels allow designers, fabricators, and engineers to create innumerable worlds through which visitors can laugh, cry, scream, and dance. In order to craft tmagical places and spaces, these creators must have opportunities to converge and network, to share their successes and failures, to teach and to learn.

The Themed Entertainment Association (TEA) SATE conference offers just such an opportunity. SATE explores the art and craft of experience design (Storytelling + Architecture + Technology = Experience), and on October 5 and 6, TEA and SATE will welcome over 200 industry professionals to California Institute of the Arts (CalArts) in Los Angeles.

Under the theme “The Future of Immersive Realities,” more than a dozen speakers will address such topics as the intersection of art and technology, immersive theater, and why the TV show Westworld may not deviate that far from real life. Michael Jung of Walt Disney Imagineering will offer a keynote conversation, moderated by Travis Preston, dean of the CalArts School of Theater.

Michael Jung. All photos courtesy TEA.

Over the years, SATE has been held mostly in the US, but recently the SATE calendar has expanded to include meetings in Europe and Asia. Last spring, SATE Europe took place in Beaulieu UK, and a few weeks after SATE 2017 LA, Beijing will host the first SATE Asia on November 3-5. The type of venue for SATE varies, but to underscore its educational and professional development nature, the conference is often held at a university with a themed entertainment degree program. CalArts goes one better: Not only is its curriculum complementary to the industry TEA serves; the school was founded by Walt Disney for that very purpose.

As a TEA International Board Member, SATE is one of the highlights of my professional calendar. Every year I arrive excited to reunite with friends, greet new members, and discover new ideas. And every year, SATE delivers. I leave with my mind blown, my (virtual) Rolodex full, and my spirit stirred to implement the insights I’ve gleaned from my distinguished colleagues.

By virtue of my love for SATE, I wanted to delve a little deeper into the secret of its success. Luckily, my good friend and SATE Co-Chair, Chris Conte of Electrosonic, was more than happy to oblige.

SATE 2017 LA Chairs

CR: You co-chaired last year’s SATE in New York City. What brought you back this year?

CC: I’ve been involved in the planning of previous SATE conferences, and I have always enjoyed the process. That said, the SATE conference is evolving into its refined format and I wanted to participate in the long-term planning and strategy for future SATE conferences. As we grow these events and begin to produce them for our international membership and community, we are setting in place processes and expectations for SATE to ensure the SATE conference is consistent wherever we take it around the world. It’s a very exciting time for the expansion of our SATE conference program.

CR: Talk about the curatorial process – how did you arrive at “The Future of Immersive Realities”?

CC: We felt strongly that the host city should be an important component of our theme. Los Angeles is the film, TV, and video gaming content capital, and because there is a huge trend to develop immersive experience based on film, TV, and video gaming content (IP), I thought it would be of interest to our SATE audience to explore the challenges of converting this “Hollywood content” into dynamic attractions, museum tours, and all levels of a guest experience.

[VP of BaAM Productions and TEA Past President] Christine Kerr pointed out that this theme concept resonated because there is an obvious connection between media producers and experience attractions as well as the current cross-cultural addiction to handheld screens and its wide-reaching influences (second screening, emoticon as language, avatars, reduced attention spans, push vs. pull content, etc.). It was a nice brainstorming effort with key industry leaders that made this happen.

I’ve been impressed by our SATE chair teams over the past few years. This year, I successfully recruited a few leaders from the film industry (producers, art directors, visual effects, etc.) as well as icons in our industry who have great experience across the board. I feel that my current team fits this requirement perfectly.

Last year's co-chairs - Conte, Traci Klainer of Luce, and Michael Blau of Adirondack Studios - discuss the importance of taking risks at SATE 2016 NYC.

CR: One could look at the title of this year’s conference and think, “oh, another conference on AR and VR,” but your session schedule alludes to a more diversified approach. Without revealing too many SATE secrets, what can audiences expect to learn this year, and what “knowledge nuggets” would you like them to walk away with?

CC: Funny you should ask. Presentations about AR and VR are exactly what we did NOT want to do. There is already so much buzz about AR/VR and we felt there was no reason for us to re-hash the same topic. I also suspect there is nothing new and groundbreaking about AR/VR that the industry is not already aware of.

Immersion in the themed entertainment world is so much more than an electronic recreation and media content additives via AR. Also, the isolation that is inherent to VR is very off-putting in my opinion. Immersion is best served as a group experience. Immersion is to design and blend unique elements to create experiences using all the tools available from architecture, technology, and dynamic storytelling.

We wanted to explore the use of all these elements in creating new and exciting immersive worlds. One of the big lessons I want our audience to take away is that we all have unique skills that can play a role in creating these immersive worlds. It can’t just consist of virtual software and hardware. I want our audience to be inspired to engage and contribute.

SeaWorld's Brian Morrow reviews a NextGen portfolio during GibGab at SATE 2015 Carnegie Mellon.

CR: One of the components of this year’s SATE is GibGab, a product of the TEA’s NextGen program in which students and recent graduates engage in a rapid-fire round of interviews with top industry leaders – speed dating meets “Shark Tank”! As SATE Co-Chair and as a hiring manager, what does GibGab bring to SATE and to the TEA NextGen program as a whole?

CC: GibGab is all about preparing new talent for our industry. For years, new graduates from universities were schooled well on the subject matter but were not ready for the real-world challenges that awaited them. The SATE/GibGab format helps with perspective, informs them about real-world challenges, opens their minds to future possibilities, and hopefully inspires them to think freely. They witness first hand that no one person has all the answers. Success is a collaborative effort of talent, diligence, and most importantly, hard work. The most important thing for the GibGab audience can take away is that you never stop learning.

CR: Why is SATE important to the TEA’s mission?

CC: SATE is all about challenging our thought processes and how we do things. Specifically, SATE is about challenging our audience to think differently and explore new ideas. We guide content and encourage our speakers to offer new ideas and challenge the norm. We know that audiences come to SATE to see presentations that are thought-provoking and even controversial about how we normally approach design and implement ideas. It’s also one of the best opportunities to network with interesting people both inside and outside of our industry.
---

The themed entertainment industry is growing and diversifying at a rate heretofore unimaginable. In order to sustain this pace, we as industry professionals must continue to meet new challenges, seek new answers, and benefit from each other’s expertise. I hope you will join me at SATE to hear professionals from within and without our industry tell stories about better ways of telling stories. If you’re like me, you’ll leave with a fresh perspective on the role of immersive realities in creating narratives that engage minds, evoke emotions, and conjure memories to last a lifetime.

The Themed Entertainment Association’s SATE Conference takes place October 5-6 on the campus of CalArts in Valencia, California, USA. To find out more about the TEA, purchase tickets to SATE, and view sessions from previous SATE Conferences, please visit www.teaconnect.org. JRA is a proud global sponsor of the Themed Entertainment Association.

Industry professionals gather for a museum tour during SATE 2016 NYC.

Tags: JRA Journeys , JRA Team , Outside the Studio

Add comment

COMMENTS

No comments yet. Be the first!

Conference World Tour 2017: Six Reasons to Join Us Where the Business of Fun Begins

August 25, 2017

Meet Our Team at EAS Booth 20-707!

Meet Our Team at EAS Booth 20-707!

Fall is upon us, which means it's time to grab your passport and join JRA for the next leg of our conference world tour! This season, "the business of fun" begins at the International Association of Amusement Parks and Attractions' Euro Attractions Show (EAS) in Berlin, Germany. Here are six reasons why you should book your ticket:

1. Experience One of Europe's Most Dynamic Cities: From its historical sites to its dazzling modern facades, Berlin is a study in contrasts. Packed with museums, parks, restaurants and shopping, Berlin serves as the perfect host for a cultural and entertainment attractions show. 

2. Exercise Your Legs Walking the Show Floor: Considered the largest attractions industry trade show in Europe, the Middle East and Africa, EAS will welcome over 11,000 industry professionals from 119 countries. From museum designers to theme park operators, resort hotels to cruise lines, over 500 exhibitors will fill the six expo halls and 13,225 square meters of exhibit space over three days. 

3. Exercise Your Brain in the Education Sessions: But the Euro Attractions Show is more than just companies showcasing their wares - an integral component to the EAS experience is education. In addition to its perennially popular day-long programs, such as the Safety Institute, IAAPA Institute for Attractions Managers, Water Park Forum, and FEC/Small Parks/Playgrounds Day, this year's show features over 20 education sessions covering a variety of tracks, including digitilization and immersive experiences. 

4. Discover How Berlin's Top Attractions Operate: A variety of EduTours take learning experiences outside the convention center to such sites as Karls Erlebnis Park, the Berlin Zoo and Tropical Islands. Coupled with the Expo sessions, these tours show how many of attraction operations theories are put into practice.

5. Network, Network, Network: It wouldn't be an IAAPA Expo without networking events! An Opening Ceremony, Opening Reception, two lunch-and-learns and other events offer ample opportunities to mix, mingle, and connect.

6. To Visit JRA at Booth 20-707!

"I always look forward to EAS," said Dan Schultz, JRA COO.  "Professionally, it is an extremely important exhibition for JRA, both for seeking new opportunities and gathering qualified resources for our projects. Personally, I enjoy being in the midst of so many companies and individuals that are from the region that have such long, outstanding years of service within our industry."

Ready to meet us where the business of fun begins? Register for EAS today, and we'll see you in Berlin!

Tags: JRA Journeys , Outside the Studio

Add comment

COMMENTS

No comments yet. Be the first!

Conference World Tour 2017 - Exploring Asia with Chloe Hausfeld

July 12, 2017

For the latest installment of our Conference World Tour 2017, Chloe Hausfeld shares the sights and sounds of Singapore (and Malaysia and Thailand) as she recaps the IAAPA Asian Attractions Expo. 

Sunday, June 11

After a very busy weekend of wedding festivities for my great friend Renee (CONGRATS!!!), a very early flight out on Sunday morning was not exactly the way I wanted to recover…but, what’s a girl to do?? Keith, Patti (Dad & Mom) and I headed to the airport for the long journey to Singapore. We all absolutely love Singapore, so it wasn’t that bad having to wake up.


Left – If you’re going to travel…travel in style. Dad has over 7 million miles with Delta, so the three of us were lucky enough to be graced with the red carpet (aka the Red Porsche) treatment from plane to plane.
Right – It’s crazy that we live right down the road from these guys, and only see them at airports…posing with fellow jet setters, Rodney Heiligmann and Bret Woodbury (LifeFormations).

Monday, June 12

While sitting in the lounge at the Narita International Airport, I received a text informing me that our good friend Lexi Liu (Premier Rides) was also waiting on her next flight. Although we weren’t on the same airline, it was nice to catch up with her before heading into the crazy IAAPA week.

After arriving in Singapore, and getting settled into the Marina Bay Sands Hotel, I went exploring to see who might be around already. Lucky me, I was able to track down Jim and Sara Seay, Lexi Liu, and Sophie Liu (Premier Rides), Tim Timco, Pete Barto, and Gerald Ryan (S & S Worldwide), Bret Woodbury (LifeFormations), Jeroen Nijpels (JNE&LC), and Lauren Weaver and John Wood (Sally Corp).

Tuesday, June 13

Bret Woodbury and I joined Phillip and Jeff Wilson (Extreme Engineering) for breakfast as they waited for their rooms to be ready. It was the perfect way (not to mention view) to begin such a busy day.


Not many views can compare to the top of the Marina Bay Sands.

KJ and I headed to Science Centre Singapore for a press conference celebrating the opening of the JRA-designed “The Mind’s Eye,” and, “Professor Crackitt’s Light Fantastic! – a Mirror Maze experience,” exhibitions. The exhibitions are located at the entrance gallery, and are fantastic additions to celebrate the museum’s 40th anniversary. The press conference was lead by a panel of its creators, Mr. Augustus Peh (SPACElogic Pte Ltd), Mr. Adrian Fisher (Adrian Fisher Design Ltd), Associate Professor Lim Tit Meng (Science Centre Singapore) and Keith James (JRA).


"The Minds Eye" at Science Centre Singapore

After the press conference, KJ set out for the blooloopLIVE Asia event, and I headed back to the convention center to check on the JRA booth. ARTS FUZION does a fantastic job on our booth, so, after unpacking all of the booth collateral, doing a little booth supply shopping, and checking in on a few last minute tweaks, I walked a bit of the trade show floor to get my bearings for the week. Registration went smoothly, and things were moving along, setting up the week in good fashion.


Alan Mahony (Pinnacle International Enterprise Limited) speaks on the evolution of waterparks in Asia at blooloopLIVE Asia. Along with a nice bouquet of flowers from ARTS FUZION, the JRA booth making moves to be “show ready”, and IAAPA’s schedule of the crazy next few days to come.

Evening events began with the Science Centre Singapore Launch Party. It was an incredibly well attended event, where guests learned about the planning, and were able to interact within the new exhibitions.


Friends from IAAPA and the TEA attended the event, and turned into kids again (as if they ever grew up) while enjoying the new exhibitions.

The infamous JNE&LC Party has become a staple as the way to get IAAPA AAE rolling. It’s always a fabulous time, with the best people, and provides time to visit with friends and colleagues prior to the crazy next days. Jeroen and Mika Nur Faezah certainly know how to show the crowd a good time.


Top – KJ and PJ hanging out with the host, Jeroen Nijpels (JNE&LC), and fellow guest, Greg Eccles (SALLY Corp.)
Bottom – Smiling with IAAPA COO, Doug Stagner.

Wednesday, June 14

I have to say that this year’s AAE Opening Ceremony was one of the best IAAPA Opening Ceremony events that I have seen in a long time. It was engaging, the performers were fantastic, and the crowd got into all of the songs more so than the usual. It was a fun way to get Day 1 started.

Day 1 at the JRA booth began with another press conference for Science Centre Singapore. The event was again, well attended, and was very informative to the crowd. It was nice to start Day 1 off with such a buzz.


IAAPA Officer members join the crowd for the press conference at the JRA Booth.

The Themed Entertainment Association (TEA) and AECOM collaborate to create the Theme Index and Museum Index every year. This free resource, is a calendar-year study of global attractions attendance numbers, and identifies trends throughout the industry.


Top – Members of the JRA team welcome IAAPA AAE attendees at the booth.
Bottom – Attending the presentation of the TEA/AECOM Theme Index.

The Opening Reception was held at Universal Studios Singapore, and they certainly outdid themselves. The service was immaculate, the rides were a blast (as always), and the performers were so fun to watch. I might have made groups ride Sesame Street with me three different times (NO COMPLAINTS WHATSOEVER…it’s absolutely adorable) to get a little hit of the air conditioning on such a hot evening, but it was a top night nonetheless.


Fabulous industry event held by IAAPA. I got to ride Puss in Boots with the one and only Diane Williams (IAAPA), and enjoyed every moment of Sesame Street the most while riding with Emily Colombo (WhiteWater West).


The guys from S&S Worldwide couldn’t let us pose with Big Bird, Oscar and Cookie Monster without doing so; so Pete Barto, Tim Timco and Gerald Ryan followed suit. The JRA men; Dan Schultz (COO), Shawn McCoy (VP), Mark Amos (Project Manager) and Keith James (Owner/CEO), “manned up,” and enjoyed a ride on Cyclon. Also, KJ and PJ couldn’t walk by another minion without posing with them in honor of the grandchildren.

Thursday, June 15

Day 2 of the show began with the Leadership Breakfast featuring Andrew Kam, VP of Wanda. It will be very interesting to continue to read regarding Wanda’s next steps in the entertainment industry. After the breakfast, I headed to IAAPA Central for a Membership presentation. Gotta love the IAAPA Officers for all of the support that they give, no matter how busy their schedules may be.


Thanks for “taking me seriously” Phil (Extreme Engineering). Also pictured (and laughing at me); Hank Salemi (Treasurer of IAAPA, and Six Flags Great America), Ryan Strowger (Senior VP, Exhibitions, Conferences, and Sales, IAAPA), David, Rosenberg (Second Vice Chair of IAAPA and VP of Monterey Bay Aquarium), Greg Hale (Chairman of IAAPA, and VP and CSO Walt Disney World Resort), and Paul Noland (President and CEO, IAAPA).


Enjoying some of my favorite things on the show floor; “breaking rules” with Andrew Lee (Six Flags), running from zombies with Lauren Weaver (SALLY Corp.), and smiling with dragons while posing with Dan Schultz (JRA).

Day 2 on the show floor finished up for me at the Young Professionals Forum. As a member of the IAAPA YP Task Group, it was great to see how well attended the forum was, and how engaged the attendees were in the speakers. The YP Reception was then held at DC Comics Super Hero Café. Well done Mika (JNE&LC), fellow YP Task Group member, for such a great find!


Things that make you smile as a YP!!

While I was busy at the Young Professionals events, the rest of the JRA group attending both the TEA Party, at Boulevard Bayfront, and, the Kingsmen Party, at Aura Sky Lounge.


KJ & PJ ready to head to the TEA Party with Michael Thayer and Jennie Nevin.


Top Left – KJ enjoying host, Anthony Chong’s (Kingsmen) company
Top Right – KJ and PJ can’t smile enough when they have the company of Andrew Lee (Six Flags)
Bottom – Vernon McGugan (DreamCraft), Mark Amos (JRA), Matt Brown (Nassal), Shawn McCoy (JRA), Dan Schultz (JRA), Rob Wyatt (ACM/Nassal), and Rodney Heiligmann (LifeFormations) enjoying the “Kingsmen hospitality”.

My evening concluded with an incredible dinner, organized by Andrew Lee (Six Flags), celebrating the newly married, Mr. and Mrs., Jim and Sara Seay. The company was amazing, the food was exquisite, and no one could think of a better reason to be celebrating.


Our friends from ProSlide were sitting at the table next to us, so it wouldn’t have been right for Hank (Six Flags) and I to not get a picture with Rick Hunter (ProSlide).

Friday, June 16

While Day 3 was still full of good meetings, we were able to sneak away to take a break, and check out the traveling exhibit being produced by our friends at Imagine Exhibitions and Kingsmen. While Downtown Abbey: The Exhibition was not yet open, what I saw gave me enough reason to begin watching the show.


Rose and I are obviously kindred spirits.

Once those bells ring, signifying another close to a show, we packed up the booth, and a group of us headed over to the hotel to celebrate. It’s always bittersweet when the trade shows are finished. You’re exhausted, and ready for it, but you know that it’s going to be a while until you see friends again.


Can’t wait to see this group again soon!

Next, it was time for KJ, PJ and I to travel to Malaysia for the IAAPA Post Tour. The group was treated to evening cocktails at the TOP of the Komtar upon arrival to get things started off on the right foot.

Saturday, June 17


GOOD MORNING PENANG!

IAAPA Post Tours are always jam packed, and this one was not going to disappoint. We began our day at The Komtar, with a Behind the Scenes Tour of the Jurassic Research Center, the Rainbow Skywalk and the Observation Deck. Dato Sri Richard Koh could not be a better host, and we were off to an unforgettable start.

We left Penang, and headed for the Lost World of Tambun to Tour the Theme Park, Waterpark and Zoo.


A mix of the day with some of my favorites!!!

Although the weather was not what we were hoping for, it was easy to make the most of such an amazing landscape. Tambun is a place that everyone should have the opportunity to visit.

Our dinner was held at Kepura Cave, and will go down as one of my favorite meals (especially watching friends experience durian fruit for the first time). Seeing the park at night was almost as magical as it was during the daytime.

Sunday, June 18

It was bittersweet having to leave Tambun behind. We had such a fabulous time there, and in questionable weather; one can only imagine what it would have been like on a nice day. “Glamping” is at an entirely different caliber when it’s done there.


Just a few more rainy pics of an incredible landscape.

Next, we were headed to Genting, to tour Resort World Genting, along with seeing the development of the Twentieth Century Fox World Malaysia Theme Park. The easiest way for us to see the development of the theme park was to take a ride on the cable car. Unfortunately, the weather was sub-par, but the group was able to “get the gist” of where the plans were moving. With the weather that they have to deal with on a day-to-day basis, it’s impressive what they have been able to accomplish.


All of the necessities: Starbucks, LED screens, cable cars, and Christmas lights…

It wouldn’t be a true IAAPA Post Tour without a little bit of additional adventure. After making it back to the hotel safely, and with time enough to get ready for the evening events, a group of us decided to push our luck, and check out the market. We’re so happy that we did, but it’s not to say that making it there (and back) wasn’t questionable at times.


WHODEY!!!! I even found a “Bengals fan” in Malaysia!!!

The IAAPA Post Tour ended with a beautiful evening hosted again by Richard Koh. The ambiance, food, hospitality, and fun, is insurmountable. You outdo us, every time!


No matter where Richard takes us, we are always pampered. However, the true pampering was given to the right group that evening. Although I may miss events due to work, I am lucky enough to rarely miss Father’s Day with my dad because of IAAPA AAE. Thanks for making it an especially memorable evening, Richard!

Monday, June 19


Time to say “goodbye” to the beautiful Malaysia, but not before a quick visit with former Director of JRA Malaysia, Shahryn Azmi.

That Monday, a group of us, dubbed, “The Neverendas,” traveled to Phuket, Thailand. We spent the next several days visiting different attractions and sites throughout the island. I couldn’t have asked for better company to finish off such an eventful trip.

As always, a huge “THANK YOU” to IAAPA for a great couple of weeks ☺

And….I’m HOME!


With Skyline in hand, and the best smile a girl could ask for!!!
 

Tags: JRA Journeys , JRA Team , Outside the Studio

Add comment

COMMENTS

No comments yet. Be the first!

Mars, Cars, Photography and Illusion: JRA's 2017 So Far

July 05, 2017

Greetings, readers! Hard to believe that 2017 is already halfway done. It's been a great six months for JRA - opening new projects, celebrating milestones for "old" ones, and dropping a little knowledge on some of our favorite topics. But, as always, our favorite part has been visiting friends, clients and colleagues all over the world. Here's a look at the year so far:

January 

Photo Courtesy Space Center Houston

After celebrating our award-winning collaboration on Independence Plaza last year, we opened our latest project with Space Center Houston: Mission Mars. The multi-million-dollar exhibit offers visitors the opportunity to peer inside an Orion spacecraft research model, stand close to a giant model rocket and walk on a virtual Mars environment. According to Ars Technica, "now anyone can get as close to Mars as any human will, any time soon, by visiting [Space Center Houston]."

The JRA Studio gets a facelift! After 10 years of "tough love", visitors to the studio now see new paint, carpeting and artwork, all providing what JRA Art Director David Ferguson calls a "more jubilant look in our workplace, making our work environment as cutting edge as our attitude."

February

LaunchPAD Executive Director, Bob Fitch, and board member, Regina Roth, celebrate the museum's first birthday with a superhero-themed party. 

LaunchPAD Children's Museum celebrates its 1st anniversary. The Sioux City, Iowa museum, which anticipated 50,000 visitors in its inaugural, enjoyed attendance of over 93,000! It also positioned itself as a cultural anchor for the community, providing a much needed source of family fun for the Siouxland area. "LaunchPAD is improving the quality fo life for families in Sioux City and the entire region," said Bob Fitch, Executive Director. "LaunchPAD is proud to be Siouxland's champion for educational play and discovery!"

JRA Director of Communications, Clara Rice, enjoys a mini-speaking tour for the Themed Entertainment Association, moderating a panel on "Working in China" at the inaugural TEATalks LIVE in Orlando and presenting "Breaking Barriers: How to Attract and Retain Creative Talent" at the Creative Economy Conference in Schenectady, New York. 

March

The 23,000-square foot Motorsports Hall of Fame of America (MSHFA) crosses the finish line at the Daytona International Motor Speedway. MSHFA is the only hall fame that encompasses the full spectrum of American motorsports, from cars to motorcycles, powerboats to airplanes.  The sports attraction celebrates the "Heroes of Horsepower" and the core values embodied in racing. Designer Rachel Daheim offers a unique perspective on seeing her designs for MSHFA come to life. 

Photo Courtesy King Abdullah Foundation

The "King Abdullah: Values and Wisdom" traveling exhibit begins its tour of Saudi Arabia. The exhibit, a collaboration between JRA the King Abdullah Foundation, the History Factory, and Brand Experience, features artifacts, photographs and videos honoring the late ruler and his virtues of justice, peace and humanity. Welcoming 5,000 visitors daily, the 50-square-meter traveling exhibit provides a glimpse of the preparations underway for a major exhibition in 2018. 

April

Keith James, Chloe Hausfeld and dozens of other attraction industry delegates travel to Washington, D.C. as part of IAAPA's US Advocacy Days. The event enables US-based members to meet with members of the US Congress and advocate for or against pressing issues affecting the US attractions industry. Check out Chloe's recap. 

The Eastman Kodak Company selects JRA to provide complete planning, design and project management for its new Kodak Experience Center, located at Kodak's corporate headquarters in Rochester, New York. The Center, scheduled to open mid-2018, will feature a refreshed lobby, an exhibit area highlighting many of Kodak's innovations, a cafe featuring new Kodak products alongside vintage artifacts, and a retail space offering the latest Kodak products. 

Photo Courtesy SPAM Museum

The SPAM Museum celebrates its first anniversary, and a wedding! SPAM fanatic and Liverpuddlian Mark I Love SPAM Benson and his fiancee Anne Mosley said 'I do' at the Austin, Minnesota museum, surrounded by iconic canned meat memorabilia. The reception featured SPAM colored roses, a SPAM-themed wedding cake, and of course, SPAMatizers. 

May 

JRA Designer Rachel Daheim (2nd from right) poses with recipients of the ACM Small Museums Scholarship.

"Fun is serious business" at the 2017 InterActivity Conference in Pasadena, California. For the ninth year in a row, JRA sponsors the Association of Children's Museums' Small Museums Financial Aid Program. The program, founded by JRA in 2008, provides small museum professionals with complimentary registrations to ACM's InterActivity Conference. Meet this year's recipients here

June

"The Mind's Eye: An Exhibition on Illusions and Human Perception" opens at Science Centre Singapore during the week of IAAPA's Asian Attractions Expo. This entry gallery to the Centre features dozens of enigmatic exhibits that reveal just how the human mind and senses can deceive, with illusions of sound and sight carefully selected to delight, engage and confound visitors. JRA and Science Centre Singapore celebrated the opening with a lavish launch party at the Centre and a packed press conference in JRA's booth at the IAAPA Asian Attractions Expo. 

Phew, what a year! This is only the beginning of an exciting 2017 for JRA as we celebrate 30 years of planning, designing, and implementing entertainment, cultural and branded experiences all over the world. So be sure to visit this blog for the latest updates, and we look forward to seeing you on the road!

Tags: JRA Journeys , JRA Team , Outside the Studio , Project Spotlight

Add comment

COMMENTS

No comments yet. Be the first!