Experience an Evening of Illusions

May 19, 2017

Experience An Evening of Illusions
体验奇幻之夜

In Singapore for AAE17? Join Science Centre Singapore, JRA, Adrian Fisher Design Ltd., and Spacelogic as we celebrate the opening of
来新加坡只为AAE17? 与新加坡科学中心、JRA、Adrian Fisher Design公司和Spacelogic一起庆祝开幕式吧!

The Mind’s Eye: An Exhibition on Illusion and Human Perception
心灵之眼:幻觉与人类感知的展览

And

Professor Crackitt’s Light Fantastic! – A Mirror Maze Experience
Crackitt教授的光之幻想! - 镜子迷宫体验

Where: Science Centre Singapore, 15 Science Centre Road
When: Tuesday, 13 June 6:45 p.m.
Dress Code: Party!
Programme: The evening will feature addresses from the Centre and members of the creative team, as well as refreshments, dinner and free and easy exploration of both exhibitions.
地点:新加坡科学中心,科学中心路15号
时间:6月13日,星期二6:45 pm
着装要求:派对!
内容:科学中心和创意团队的成员展示特色项目,提供茶点、晚餐以及两个展览的免费探索。

RSVP: Email Jenny Leong at jenny_leong@science.edu.sg by 9 June 2017.
回覆:于2017年6月9日前将申请发至Jenny Leong的电子邮箱jenny_leong@science.edu.sg。

Don’t miss out on an evening guaranteed to challenge the mind and delight the senses!
不要错过这个带来心灵挑战和感官愉悦的夜晚!

 

 

Tags: Outside the Studio , Project Spotlight

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Announcement - Viewing Our Latest Project Through the Mind's Eye

May 19, 2017

Viewing Our Latest Project Through The Mind’s Eye
通过心灵眼睛体验我们的最新项目

Suspend your disbelief. Challenge your senses. Question what is real.
停止猜疑。挑战您的感官。质疑什么是真实。

On Tuesday, 13 June, Science Centre Singapore opens its latest collaboration with JRA – “The Mind’s Eye: An Exhibition on Illusion and Human Perception.”
在6月13日星期二,新加坡科学中心与JRA合作的最新项目 - “心灵之眼:幻觉与人类感知展览” 将开幕。

This gallery will be one of the first exhibitions that visitors encounter when they visit the Science Centre. It is through this exhibition that visitors will be shown the joys of observation - of paying closer attention to what’s around them, and realizing that perhaps all is not as it seems.
这将会是游客在科学中心游览的第一个展厅。通过这个展览,游客将感受到观察的喜悦 - 更加关注他们周围的环境,并用全新的眼光审视一切。

As visitors grapple with the enigmatic exhibits, they reveal just how their mind and senses can fool them into believing. The interactive experiences here portray the difference between what we experience/sense and what is actually perceived. Poised on the edges of real and unreal, illusions of sound and sight will delight, engage and confound the visitor. JRA provided complete planning and design for The Mind’s Eye exhibition.
游客将通过这些神奇的展项体验到他们的思想和感官是如何骗使他们信以为真的。这里的互动体验描绘了我们的体验/感觉与实际感知之间的差别。沉浸在真实和虚幻的边缘,声音和视线的幻觉会让观众感到愉悦、融入和混淆。 JRA为“心灵之眼”展览提供了完整的规划和设计。

Included in The Mind’s Eye Exhibition is “Professor Crackitt’s Light Fantastic,” an immersive mirror maze experience like no other. Specifically created for Science Centre Singapore by Adrian Fisher Design, Ltd., the world’s leading and most prolific creator of mirror mazes, this attraction features 105 mirror cells and numerous interactive exhibits, making it Asia’s largest maze yet.
心灵之眼展览中包括“Crackitt教授的光之幻想”,这是一个独一无二的沉浸式镜像迷宫体验。这个引人入胜的迷宫由世界领先的镜子迷宫创作者Adrian Fisher Design公司为新加坡科学中心量身打造,这个项目拥有105个镜面单元和众多互动展项,使其成为目前为止亚洲最大的迷宫。

Visitors will get the chance to experience the magic as they journey through a compelling storyline and help the eccentric and forgetful Professor Crackitt find his pet parrot, Wattnot, in his vast laboratory of a mirror maze – while fixing some of their experiments along the way.
游客将通过一个引人入胜的故事情节帮助古怪和健忘的Crackitt教授在他巨大的镜子迷宫实验室里找到他的宠物鹦鹉Wattnot,同时还要沿途修复一些实验项目。

The Mind’s Eye Exhibition and Professor Crackitt’s Light Fantastic will challenge the way that visitors see their world, while preparing them for the wonders that await as they journey through Science Centre Singapore.
心灵之眼展览和Crackitt教授的光之幻想将挑战游客对世界的认知,同时为他们迎接新加坡科学中心的其他奇妙展项做好准备。

Science Centre Singapore is located at 15 Science Centre Road. For more information on the Centre, please visit www.science.edu.sg. To find out how you can be a part of the Exhibition’s opening celebration, click here.
新加坡科学中心位于科学中心路15号。有关中心的更多信息,请访问www.science.edu.sg。了解如何参加展览的开幕式,请点击这里

 

Tags: Outside the Studio , Project Spotlight

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Science, History and Myth: Exploring the Sites of Singapore

May 12, 2017

Science, History and Myth: Exploring the Sites of Singapore
科学、历史和神话:探索新加坡的景点

Throughout our three-decade history, we’ve had the great pleasure of designing a number of cultural, educational, and entertainment attractions in the “Lion City”. Attending AAE? Here are a few to visit during your stay.
在过去三十年的历史中,我们非常有幸能够在“狮城”设计数个文化、教育和娱乐景点。
来参加AAE? 这里有几个您不容错过的好去处。

Fort Siloso at Sentosa Island 圣淘沙岛西罗索炮台

 “A beautiful walk and preserved history of Singapore’s WW2 experience.”
When: Opened summer 2004
What: Singapore’s only preserved coastal fortification, Fort Siloso serves as a popular interpretive attraction and houses a comprehensive review of Singapore’s World War II History. Popular exhibits such as vignettes depicting the lives of soldiers and “booming” guns are balanced with more reflective exhibits that reflect the POW experience and Singapore’s years of Japanese occupation. The experience closes with the Surrender Chambers, a waxwork recreation of two significant surrender ceremonies during WWII.
How: Free Admission to Museum; Surrender Chambers S$6
Get There
“新加坡第二次世界大战的历史遗址和优美步道体验”。
开业时间:2004年夏天
内容:西罗索炮台是新加坡一个热门景点,它诠释了新加坡二战的历史,也是新加坡唯一保存的沿海防线 。热门展项包括:描绘士兵生活和炮火连天的场景,以及与之呼应的反映新加坡被日本占领时期,作为“战俘”经历的那段具有反思性的展项 。景点以投降仪式终尾,以蜡像的形式重现了二战期间两次重大的投降仪式。
费用:博物馆免费入场;投降仪式厅S $ 6
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The Merlion at Sentosa Island 圣淘沙岛鱼尾狮

“Fantastic views from two different perspectives…an attraction you should not miss in Sentosa!”
When: Summer 2004
What: The 37-meter tall Merlion is an iconic structure and offers commanding views of Sentosa Island and Singapore Harbor. The mythical creature, half lion, half fish, serves as the country’s “benevolent guardian” – a symbol of welcome and guardian of Singapore’s good fortune. The experience within the attraction begins with a pre-show, introducing visitors to sea mysteries from many cultures. Visitors then enter an immersive theater, where they enjoy a film that explores Singapore’s own sea mysteries. Via an interactive experience, guests can then discover whether they have been touched by the luck of the Merlion, then up to the Merlion’s head they go for their panoramic harbor view.
How: S$12
Get There
“从两个不同的角度欣赏美丽景色,一个在圣淘沙您不容错过的景点!”
时间:2004年夏季开放
内容:37米高的鱼尾狮是一个标志性的建筑,在上面可以饱览圣淘沙岛和新加坡港的壮美景色。半狮子半鱼的神话生物即作为这个国家“仁慈的守护者”,也是新加坡迎接美好未来的象征。景点内容从一个向游客介绍在不同文化中海洋奥秘的预演区开始。随后,游客将进入一个沉浸式剧院,在那里他们将欣赏到一部探索新加坡海洋奥秘的影片。 客人将通过一个互动体验看看他们是否沾染到鱼尾狮的幸运,随后前往鱼尾狮的头顶,将海天一色尽收眼底。
费用:S $ 12
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Science Centre Singapore Atrium 新加坡科学中心中庭

 

 “Concepts are easily explained and learnable in a playful way so that it remains in kids’ minds forever.”
When: 2004
What: JRA has enjoyed a long collaborative partnership with Science Centre Singapore, both within and beyond the Centre’s walls. JRA’s first project with the Centre was an exciting live show and themed elements within the museum’s entry atrium. The show, led by an actor portraying the mysterious Nicola Tesla, creates an immersive environment that recalls the tremendous power of natural phenomena. The spectacle culminates in a thunderous crescendo of lightning from an iconic Tesla coil. Around the atrium, themed portals introduce guests to the Science Centre’s wide variety of exhibit galleries, integrating a number of the Centre’s off-the-shelf exhibits into a high-energy, high-impact experience.
How: S$12
Get There
“通过有趣的方式,方能更容易的解释概念和被理解吸收,并使它永存于孩子们的脑海中。
开业时间:2004年
内容: JRA与 新加坡科学中心在多个层面上已建立起长期合作关系以及深厚的友谊。 JRA与科学中心的第一个项目是一个激动人心的现场表演和博物馆入口中庭的主题元素设计。现场演出内容是由一名演员扮演神秘的尼古拉·特斯拉(Nicola Tesla),在一个沉浸式的环境中展示自然现象的巨大威力。最壮观的一幕是由特斯拉线圈所发出巨大的闪电和响雷。 在中庭周围,主题入口将游客引入一个个内容丰富的科学展厅,将科学中心中多个普通展项集合成一个令人兴奋且极具视觉冲击的体验。
费用:S $ 12
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KidsSTOP™ at Science Centre Singapore 新加坡科学中心KidsSTOP™

“The pleasure of seeing happy children enjoying themselves, playing and learning, is beyond words.”
When: June 2014
What: Continuing our strong relationship with Science Centre Singapore, KidsSTOP™ is Singapore’s first and only children’s science center designed for ages 8 and under. With an exclusive 3,000-square-meter gallery built to encourage exploration, KidsSTOP™ provides a safe and exciting learning environment to discover the wonders of the world. The gallery comprises 17 zones and feature areas around four themes – Imagine, Experience, Discover and Dream - and employs STEAM (science, technology, engineering, art and mathematics) principles through activity and play. Children can enjoy various attractions such as a ride on the seven-meter-high Giant J slide to be acquainted with gravity, or explore The Big Dream Climber, a lofty 9-metre climbing structure that is the icon of KidsSTOP™.
How: S$2 adults, S$5 children (only children 18 months – 8 years and their parents/guardians permitted)
Get There
新加坡科学中心KidsSTOP™
“看到孩子们快乐的享受玩耍和学习的乐趣,喜悦之情无以言表。”
开业时间:2014年6月
内容: KidsSTOP™是新加坡首个也是唯一一个为8岁及以下儿童设计的儿童科学中心,这也使得我们与新加坡科学中心的友谊更加深厚。KidsSTOP™位于一个独立的3000平方米的展厅中,在一个安全和令人兴奋的学习环境中,鼓励孩子们勇敢的去发现世界的奇迹。展厅根据四个主题建立了17个区 ,特色主题分别是: 想象、体验、发现和梦想;并将STEAM法则,即: 科学、技术、工程、艺术和数学贯穿于每个活动和游戏中。孩子们可以在各个展项中尽情玩耍,例如:乘坐七米高的巨型J字滑梯来了解重力,或者探索“大梦想攀爬”,这是一个高达9米的攀岩项目,也是KidsSTOP™的标志。
费用:成人:S $ 2,儿童:S $ 5 (只允许18个月-8岁的儿童和他们的父母/监护人允许进入)
前往这里

Enjoy the Expo, and we look forward to seeing you on the show floor at booth L617!
届时我们将在L617展位恭候您的莅临!

Check out our portfolio for a full listing of entertainment and cultural attractions throughout the Asia-Pacific region and beyond.
我们的作品集中,您将了解到更多亚太及以其他地区的娱乐和文化景点项目的完整内容。

 

 

 

Tags: JRA Journeys , Outside the Studio , Project Spotlight

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When Fun is Serious Business: Celebrating Small Museums at Interactivity 2017

April 07, 2017

From May 2-5, thousands of children's museum professionals will gather in Pasadena, California for the Association of Children's Museums 2017 Interactivity Conference. This year's theme is "Fun is Serious Business", and we couldn't agree more! That's why we're honored to sponsor the Interactivity 2017 Small Museums Financial Aid Program for the ninth year in a row.

The Small Museums scholarship, founded by JRA in 2008, provides select small museum professionals with complimentary registration to Interactivity and a ticket to the Evening Event, which will be held this year at Kidspace Children's Museum. The goal of the initiative is to offset professional development expenses for museum staff at open children's museums with annual budgets under $500,000. By doing so, ACM wishes to cultivate staff members at small museums for long-term careers in the children's museum field. 

This year's recipients represent children's museums from diverse sections of the country - what unites them is a love of children, a passion for learning, and a profound understanding of the power of play. Let's meet them!

Julie D’Amours, Education Director
Jackson Hole Children’s Museum (Jackson, WY)

The Jackson Hole Children's Museum (JHCM) is a small museum that operates in a small space with very limited staff, yet is an integral part of the Jackson community. JHCM serves countless local and visiting families in addition to offering extensive community outreach programs, in-school and afterschool programs, and summer programming. In addition to extensive community partnerships, JHCM collaborates with other children's museums in the region to share ideas and offer exhibit exchanges.

As the Education Director, Julie develops and implements the vision for JHCM’s educational programs and exhibits. The museum’s rural location makes it hard to share experiences easily with other professionals in the children’s museum field. Attending InterActivity will be invaluable for Julie to collaborate with staff from other small museums and share successes in the educational programming and opportunities that small museums can provide. She hopes to build a network of support within the small museum community so they can draw upon each other's interests and expertise when developing exhibits and programs.

Sarah Hanks, Executive Director
Children’s Museum of Blacksburg (Blacksburg, VA)

The Children’s Museum of Blacksburg (CMB) is a new museum previously managed by volunteers and part-time staff who believe deeply in the benefits of hands-on play, creative and innovative environments, and caregiver engagement in discovery. Their efforts have resulted in the cultivation of a rich community gathering space and resource for children, families, and educators that is positioned to grow and meet the evolving needs of the growing Blacksburg community.

In January, Sarah began work as CMB’s executive director. She looks forward to developing a network of colleagues at InterActivity who may offer advice, insights, and support during this year of transition for CMB. Additionally, she looks forward to gaining insights into the resources, vendors, and partners that may enhance CMB’s journey to become a premier learning and play destination in Southwest Virginia.

Ashley Markiewicz, Education Coordinator
expERIEnce Children’s Museum (Erie, PA)

The expERIEnce Children’s Museum engages more than 50,000 guests annually in meaningful educational experiences that inspire creativity, imagination, and exploration. Holding Erie’s Choice award for best museum since 2013, the ECM holds free admission days throughout the year in addition to hosting designated sensory friendly mornings for children on the autism spectrum. The Discovery Center is one of fourteen nationally certified outdoor classrooms in the state of Pennsylvania, providing a unique natural learning experience for each of our visitors. Each year, more than 2000 children from Erie’s Public Schools visit the museum. The ECM work tirelessly to provide one-of-a-kind experiences to a diverse demographic through classes, workshops, camps, value-added programming, and outreach.

As education coordinator, Ashley oversees all aspects of education within the museum brand. She is passionate about non-traditional education and is thrilled to network with and learn from fellow educators from museums across the country, and then share new techniques with the education team at home and eventually incorporate them into ECM’s curriculum.

Carol McManus, Executive Director
Children’s Museum of Acadiana (Lafayette, LA)

The Children's Museum of Acadiana (CMA) is a hands-on participatory museum serving children and their families, schools, and community organizations by providing interactive exhibits, special services, performances, and workshops. The museum has extensive community outreach programs, including specialized programs for Cub and Girl Scouts to complete badge and belt loop requirements. The museum's employees and volunteers work with many organizations in our community to provide an interactive "offsite" environment at the area's many festivals and other nonprofit fundraisers.

As executive director, Carol is responsible for all aspects of the CMA’s operations, including fundraising, staff supervision, programming, financial management, marketing, and community relations. She looks forward to discovering new approaches that may improve and expand CMA’s programming and support marketing the educational value of the museum while networking with and learning from experienced practitioners.

 

Leon Philpot, Director of Operations
Louisiana Children's Discovery Center (Hammond, LA)

The Louisiana Children's Discovery Center (LCDC) is is the only open and operating Children's Museum in the Northshore, Louisiana area. Since its opening, we have served over 155,000 children and their families. LCDC is more than just a conventional children's museum. It is a premier center that offers over 30 different engaging interactive hands-on exhibits and programs, making it an excellent educational resource for the entire community. Moreover, it is a great place where toddlers, children and teenagers can learn at their own pace while having fun and playing interactively with their peers.

“This is an exciting time for the Louisiana Children's Discovery Center as we embark on a new journey to replace our aging exhibits and hopefully a new facility that will house these new exhibits. Our time at InterActivity 2017 will help me make those connections with potential vendors and developers that will be able to guide us in the process.”

 

Abby Schwent, Education Director
Edwardsville Children’s Museum (Edwardsville, IL)

Edwardsville Children’s Museum stimulates curiosity and cultivates learning through interactive exhibits and experiential programming designed to help families connect and expose children to joyful learning. ECM’s current effort is the constructing the Discovery Garden, a nature classroom, and developing programs to help children learn about and experience the benefits of nature. Organizationally, ECM is at a critical juncture of community interest and support coupled with a desire to elevate exhibits and programming “to the next level,” but the current facility is small and space is prohibitive.

As education director, Abby develops all programming, supervises and trains the education department’s staff, meets with local school administration, writes grants, develops budgets, and helps market programs. As the education director at a small but growing children's museum, Abby hopes to gain insight into how large, established museums handle educational program structures, exhibit expansion, and successful fundraising and development.

Congratulations to all of the recipients, and we'll see you in Pasadena!

Tags: JRA Journeys , Outside the Studio

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The Big Strokes: TEA Leaders Offer Lessons for Today's Themed Entertainment Industry

April 04, 2017

As originally written for InPark Magazine 

Industry growth is at a breakneck pace, and themed entertainment will soon be given the literal red carpet treatment during the Themed Entertainment Association (TEA) big weekend in Los Angeles that includes the TEA Summit (April 20-21) and Thea Awards Gala (April 22). We asked TEA International Board member and occasional InPark contributor Clara Rice of Jack Rouse Associates (JRA) to interview members of TEA’s brain trust on some trending topics touching the global economy, the state of the industry, the role and importance of the TEA and the continuous pursuit of knowledge.

So expand your horizons and explore themed entertainment around the globe. We hope to see you in Anaheim.

Monty Lunde: Take advantage of new technology

Technifex President/CEO and TEA Founder Monty Lunde will moderate the Technology panel at TEA Summit Day One. The panel showcases Thea Award recipients Slideboarding and Mack Rides’ Inverted Powered Coaster, examining the business motivations behind these technologies and their implications for the industry.

CR: Why is technology so important to our industry, and how has TEA helped in its advancement?

Monty Lunde: Technological advancements that support the themed entertainment industry are one of the major drivers to creating more amazing, visceral and compelling guest experiences.  

The TEA’s value-add to the industry’s technology story is as a conduit for communication between vendors, suppliers and project developers. Designers and conceivers of new attractions often learn about new technologies from SATE conferences and other organized TEA gatherings such as behind-the-scenes tours and member company open houses, or via TEA member booths at IAAPA expos and other trade events. Through the Thea Awards, the TEA recognizes innovative technologies that have a direct impact upon storytelling, placemaking and quality guest experiences.

Advancements in technology can come from any themed entertainment discipline, or from other unrelated industries. Whether the advancements are in Virtual Reality (VR), Augmented Reality (AR), 3D/4D theatrical experiences, new ride technologies, LED lighting, advanced control and safety systems, animation and special effects, or another direction, the TEA highlights these achievements so that others can use these tools to create ever more compelling attractions.

Brian Sands: Unleash the power of data

TEA Summit Day One brings “Industry by the Numbers,” a global market forecast presentation led by top economics specialist AECOM, which partners with TEA to produce the annual TEA/AECOM Theme Index and Museum Index, a comprehensive analysis of attendance and related trends at top-performing attractions across the globe. Among AECOM’s presenters include Vice President Brian Sands. (The next Theme Index is due out in early June.)

CR: Tell us about the relationship between TEA and AECOM as regards the Theme Index and what folks can expect from your panel.

Brian Sands: It is a great honor and serious responsibility for AECOM to prepare the Theme Index, providing us with the opportunity to carefully analyze attendance and other industry trends, and also giving us the chance to discuss these with a wide range of industry stakeholders. 

The Index has grown in complexity, comprehensiveness, and sophistication over the years, adding more segments of the business, broadening its geographic coverage, and increasing the depth and quality of the analyses. With this growth, the industry has warmed to the idea over the years, and this has helped with industry transparency, cohesiveness, and utility, to the point that it is now the industry standard, with its release eagerly awaited by all.

Our Industry by the Numbers panel on Summit Day One provides the attendees with an overview across the globe of major trends affecting the commercial and cultural attractions industry, including early insight into figures and discussions detailed in the Theme Index. It also provides us with a unique opportunity to present these early insights to an in-person audience and gather their questions about the topics discussed and associated issues, facilitating a discussion that compliments the written report.

Adam Bezark: Move with the times

Summit Day Two showcases industry blockbusters, offering case studies of the projects that will be celebrated at the following evening’s black-tie, Thea Awards Gala.

Over the past two decades, projects nominated for Theas have evolved with the industry, growing in technological complexity, expanding in geography, and exploring new methods of storytelling. TEA Thea Awards Committee Chair Adam Bezark of The Bezark Company offered his thoughts.

CR: How is the changing culture of the themed entertainment industry reflected in the Thea Committee’s approach and type of project submissions you are now seeing?

Adam Bezark: The ways are numerous and striking. There is the great new trend toward incredible, mega-scale story environments - such as Universal’s Harry Potter lands and Disney’s Cars Land. This has set the stage for even bigger and grander projects to come. There’s also the explosion of new international projects of ever increasing size and quality.

There is also rapid acceleration in entertainment technology: new types of show-oriented ride systems, sophisticated combinations of real spaces and advanced media, and increasingly smart interactive technologies. The tools keep getting better.

Because of these advancements, there are whole new categories of work that expand our industry and our ability to tell new, ever more engrossing stories, and fuel growth in other categories such as museums and visitor centers, an increasingly important part of our industry.

The number of Thea Award submissions hit an all-time high this cycle. We received over 200 project submissions in 2016, with over 50% coming from outside the United States. The Thea Awards are getting bigger, and better recognized, every year… and that’s super exciting for all of us.

Thomas Megna and Margaret Wong: Take advantage of the burgeoning China market…

Recently, I had the great pleasure of co-producing the “TEA Talks LIVE! Working in China,” professional development session. Among those sharing insights were TEA Asia Pacific Division President Thomas Megna of Megna Entertainment Group and Silkroading Entertainment, and Margaret Wong, California Center CEO and a member of the TEA Asia Pacific Division Board. Both are located in China with years of experience working there on an everyday basis.

CR: Why conduct business in China, and what are some of top recommendations for breaking into the market?

Margaret Wong: China right now is changing. The middle class is representing over 50% of the population… and getting more involved with mobile phones, apps, online buying, sports, and entertainment. All these areas are a huge market for the United States to get into China.

[But] doing business in China is not as simple as you think… First of all, you need a lot of patience. China is different from the US, all the way from decision making, distribution systems, [to] the corporate set up. Secondly, you have to do a lot of due diligence… to understand how China behaves, how the decisions are made and how the organizational structure is going to be. We need to be able to sell what the Chinese want and what the market needs. It’s not as much translation as more of what they are looking for and how the companies work.

Thirdly, I recommend having good partners in China. You will be better off penetrating the China market with its unique government structure and taxes and currency if you are able to find some type of local partner you can trust and work with.

Thomas Megna: The market is exploding right now. I have many developers coming to me saying, “I need good, qualified design companies and turnkey solution companies.” And so there are numerous projects, 100 or more different themed environment projects that are happening all over China right now… so if you’re anxious to come, if you want to get involved, the possibilities are definitely here… Be cautious, and join the fun.

David Willrich: …but don’t forget about Europe

With all the buzz surrounding the burgeoning China market and park expansions in North America, it’s important to remember that many landmark achievements of the industry have come from Europe. TEA International Board President and DJ Willrich Managing Director David Willrich, has no plans for us to forget.

CR: How is Europe woven into the fabric of the themed entertainment industry?

David Willrich: European parks can only dream of the attendance numbers (and dollars) that the top US parks enjoy. However, guest expectation is still very top-of-mind, leaving European creators figuring out how they can deliver illusions, quality and world-class attractions on significantly lower budgets.

Over the last 10-15 years, I would say that standards of many European parks have made a quantum leap in quality, partly due in part to market pressure but also partly due to a more experienced supply chain. More and more frequently, European companies have worked on projects driven by top creative teams and thus have a much better idea of the standards required. In fact, I would go so far as to argue that creative teams have to be even more creative in coming with ideas that can scale to a budget but still deliver at the top level. Technology plays a major role here as well. It keeps getting cheaper to deliver the best and most immersive effects.

Many European attractions have restrictions not experienced in other countries; particularly historic buildings or sites. Planning and environmental pressures can seriously curtail ideas, setting parameters that can be quite restricting and challenging. Our ‘Historic Futures’ themed SATE conference in Europe (May 4-5) will be addressing this very point.

The TEA plays a great role as an industry communicator, our events are growing in stature, and members around the world meet and chat with the best people in the industry. It all helps in setting and improving standards in all regions.

Christine Kerr and Kile Ozier: Never stop learning, and leave your comfort zone

Perhaps my greatest takeaway in reaching out to these TEA leaders is that learning is life-long, and even as we reach the pinnacle of our careers, we never have all the answers. Christine Kerr of BaAM Productions is TEA Past President and current Educational Programming Chair. Kile Ozier, a member of the TEA International Board, is co-chairing the “Elephants in the Room” segment of TEA Summit Day One.

 

CR: What’s the motivation behind the “Elephants” discussion topics, which may challenge some people’s comfort level?

Kile Ozier: People tend to fear what they don’t know and are skittish about some topics. The idea behind “Elephants” topics is to de-mystify and defuse such conversations so that people may acquire a fresh and clear, topical and relevant understanding of issues and events that might otherwise seem volatile or delicate (or of which they simply were not aware). Ideally, that information empowers the way they do business around the world.

CR: How can the TEA contribute to long-term professional development?

Christine Kerr: The TEA Summit focuses on professional development through a business lens. The Day One sessions are curated to share trends and explore new topics that will have an impact on business practices. They provide attendees with a look at the “how” and “why” of doing business in the themed entertainment industry, with less focus on what the project might be. Day One is also an environment for frank and open conversation. 
 
Summit Day Two (Thea Case Studies) is one of the most incredible opportunities ever: to learn the story behind the development of a collection of very different experiences from around the globe, all being recognized with Thea awards for outstanding achievement in a given year. The attendees are provided with unparalleled access to insights and information that will inform the work they do, regardless of industry sector. 
 
SATE is TEA’s creative conference, looking at the various elements that come together to create great experiences: Storytelling + Architecture + Technology = Experience. SATE explores themes and trends and the varied ways experience creators are introducing new and interesting ideas into their work. 
 
SATE Academy Days combine the creative and business perspectives, in that they often combine site visits to attractions or experiences along with presentations by experience creators and owner operators. The SATE Academy Day program offers a look at the why, how and what of the themed entertainment industry. 
 
All these programs together, combined with 70+ other TEA events around the world throughout the year, provide attendees with a very well-rounded perspective of the industry and all that goes into creating compelling places and experiences. TEA will continue to develop and expand its educational offerings in response to the needs of the industry.

 

 

Tags: JRA Journeys , JRA Team , Outside the Studio

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