Ferrari World Abu Dhabi
Abu Dhabi, United Arab Emirates
Ferrari World Abu Dhabi: It’s the first Ferrari-themed attraction and largest indoor theme park in the world. The park pays tribute to the passion, excellence, performance and technical innovation that Ferrari has established over the years and represents today. The park features over 20 state-of-the-art attractions within its 86,000 square meters (925,000 square feet) of interior space, each designed to bring various facets of the Ferrari story to life. JRA provided conceptualization, planning, design, executive media production and project management of the theme park's overall attraction program.
Ferrari World Abu Dhabi is the result of a partnership between Ferrari and Aldar Properties PJSC, Abu Dhabi’s leading property development, management and investment company. The park features over twenty state-of-the-art attractions, each designed to bring various facets of the Ferrari story to life.
Featured attractions include:
• A Ferrari Museum featuring state-of-the-art displays and media interactives• Formula Rossa, the world’s fastest rollercoaster, reaching speeds of up to 240 km/h, emulating the feeling of being in a Ferrari F1 car
• G-force experience taking passengers on an adrenaline-pumping ride up over 62m, through the roof and back down again
• State-of-the-art racing simulators as those used by the Ferrari racing team
• Flume ride journey through the heart of a Ferrari 599 engine
• Driving and Racing school for junior drivers, with expert training
• Aerial voyage over Italy following a Ferrari
JRA served as the attraction designer and executive producer for all of the attractions, media experiences and rides featured within this one-of-a-kind facility.
