Windsor, England

1st Place Best New Product - IAAPA Expo 1996

Working closely with the LEGO Group and several other firms, Jack Rouse Associates provided design of visitor attractions, play elements, attractions master planning, operations planning, architectural planning, themed signage and graphics and scripting and set/costume design for live shows at the popular  LEGOLAND Windsor attraction.

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Situated in 150 acres of wooded landscape, LEGOLAND Windsor has five main activity areas interspersed with “peaceful clusters.” Each area relates to a different LEGO play theme, with interactive rides, shows, playscapes, building workshops, driving schools, and a “Miniland” — a series of model towns and scenes from European cities — re-created in astonishing detail from millions of LEGO bricks.