Universal Studios Florida

Orlando, Florida, USA

In collaboration with Universal's art directors and project managers, Jack Rouse Associates provided design development and coordination of contract documents to complete the "set streets" for Universal Studios Florida.

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Hollywood Boulevard re-creates the era’s Art Deco opulence and elegance. Music, props and period autos parked along the street complete the authentic reproduction of Hollywood in the height of the dazzling 1920s.

New York City’s ambiance was captured through close attention to authentic architectural detailing and materials. Built for filming purposes, this cosmopolitan streetscape was achieved by reproducing historic buildings and architectural details characteristic of the Big Apple’s long and varied history.

The Amity area reflects the quaint charm of a small, northeast seaside town. This harbor setting realistically reproduces a seafront environment with its grey clapboard buildings, nautical fixtures and hardware. The maritime architectural ornaments and details, the lapping water and the boats creaking in their slips combine to create a memorable seaside visit in a film studio backlot.