Experiential Design + Realization
About UsOur WorkNewsContactClient Login

Journey to the Model T
The Henry Ford, Dearborn, Michigan, USA


Jack Rouse Associates master planned and designed this new interpretive attraction for The Henry Ford, the nation's largest indoor/outdoor history museum. JRA worked with the client to craft an experience around existing buildings that highlights significant artifacts relating to Henry Ford's early life and development of the Model T. "Journey to the Model T" traces the story of the Ford Motor Company founder from his boyhood years on a farm in rural Michigan to his development of the first "people's car."