Hero background image.
Hero Background Overlay

Designing dreams and delivering WOW moments

We are an attraction design company that delights the senses and ignites joy. Clients trust JRA to create immersive experiences for theme parks, museums, brand attractions, and leisure destinations worldwide. Isn’t it time to deliver extraordinary for your audiences?

Push the boundaries of the imagination with immersive experiences and attractions.

We understand how difficult it is to take a project from an initial idea to opening day.  We are an attraction design company with limitless imagination, yet we understand that successful design begins with a realistic grasp of limits. To that end, we help clients dream vividly but responsibly, and heartily celebrate the resulting success. Recognized as one of the world’s most prominent attraction design firms, JRA has planned, designed and produced more than 100 experiences for international audiences.

JRA Joins OCT Alliance as Part of Hello Tomorrow Initiative

17 December 2020
12月7日, 一年一度的华侨城策划规划联盟大会以“明日边际”在中国深圳华侨城欢乐港湾举办。JRA的亚太区市场开发部丛婷婷受邀参加大会,并作为新一批成员代表在大会沙龙中致辞。 On December 7, the annual OCT Alliance of Planning & Design Conference, themed "Hello Tomorrow", was held at the OCT OH Bay Center in Shenzhen, China. JRA's Marketing & Business Development Associate for Asia-Pacific, Titi Cong, was invited to participate in the OCT Alliance conference as a member of the…
We’ve created award-winning theme park, museum, brand, and sports experiences for clients all over the world.

Yes, we can do that.

Have you ever wondered, “can this idea really work – and work well?” Our answer is yes. Turning your idea into a successful theme park, attraction, museum, or branded experience is our specialty. JRA provides all the services you need to produce an exceptional experience – from kickoff to opening day – ensuring your dream comes alive, as planned. Our clients say that we’re easy to work with, and they rest easy, knowing each thoughtfully planned experience will truly resonate with guests.

  • Master Planning
  • Exhibit/Attraction Planning & Design
  • Writing & Content Development
  • Executive Media Production
  • Graphic Design
  • Art Direction
  • Project Management

The 10 Attributes of Memorable Attractions

JRA’s philosophy toward developing engaging entertainment and cultural attractions is based upon the following guiding principles. We have developed this list based on our many years in the industry, our broad portfolio of complicated projects, and ongoing research of the latest industry trends.


Ready to start turning your dream into a reality?