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Designing dreams and delivering WOW moments

We are an attraction design company that delights the senses and ignites joy. Clients trust JRA to create immersive experiences for theme parks, museums, brand attractions, and leisure destinations worldwide. Isn’t it time to deliver extraordinary for your audiences?

Push the boundaries of the imagination with immersive experiences and attractions.

We understand how difficult it is to take a project from an initial idea to opening day.  We are an attraction design company with limitless imagination, yet we understand that successful design begins with a realistic grasp of limits. To that end, we help clients dream vividly but responsibly, and heartily celebrate the resulting success. Recognized as one of the world’s most prominent attraction design firms, JRA has planned, designed and produced more than 100 experiences for international audiences.

JRA-Designed Nickelodeon Playtime FEC to Open in China Q4 2020

24 September 2020
China Leisure Development Co., (CLDC) and ViacomCBS have inked a deal to develop a Nickelodeon-themed Family Entertainment Center (FEC) in the city of Shenzhen, China. Comprising four attraction zones featuring SpongeBob SquarePants, PAW Patrol, Dora the Explorer, and Teenage Mutant Ninja Turtles, as well as Nickelodeon branded retail and a…
We’ve created award-winning theme park, museum, brand, and sports experiences for clients all over the world.

Yes, we can do that.

Have you ever wondered, “can this idea really work – and work well?” Our answer is yes. Turning your idea into a successful theme park, attraction, museum, or branded experience is our specialty. JRA provides all the services you need to produce an exceptional experience – from kickoff to opening day – ensuring your dream comes alive, as planned. Our clients say that we’re easy to work with, and they rest easy, knowing each thoughtfully planned experience will truly resonate with guests.

  • Master Planning
  • Exhibit/Attraction Planning & Design
  • Writing & Content Development
  • Executive Media Production
  • Graphic Design
  • Art Direction
  • Project Management

The 10 Attributes of Memorable Attractions

JRA’s philosophy toward developing engaging entertainment and cultural attractions is based upon the following guiding principles. We have developed this list based on our many years in the industry, our broad portfolio of complicated projects, and ongoing research of the latest industry trends.

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Ready to start turning your dream into a reality?