Attraction Design Company

Take your next attraction from abstract concept to stunning reality. Work with our attraction designers to make it happen.

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Our planners, designers, and producers create memorable attractions worldwide.

A leading attraction design company

At JRA, we know how to turn your initial vision into a successful reality. To do that, you need to provide thrill, create meaning, and spark joy. No small feat, is it? It’s easy to feel daunted by the task. But it doesn’t have to be that way. We understand how to push the boundaries of the imagination while designing for the real world. We challenge our team to dream up fun, never-before-seen experiences and attractions—and guide them to completion. The result? Destinations that captivate audiences in new and innovative ways.

We design creative, immersive experiences for theme parks, museums, brand experiences, sports, and other attractions worldwide. 

  • Theme Park Design
  • Attraction Design
  • Museum Exhibit Design
  • Brand Attraction Design
  • Children’s Museum Design

Recognized as one of the world’s most prominent attraction design firms, JRA has delivered more than 100 experiences for international audiences.

"On our first project together, JRA has demonstrated they have what it takes to work successfully with top entertainment brands."
Jenefer Brown, SVP, Global Live & Location-Based Entertainment, Lionsgate
"JRA is different than most entertainment designers. They take as much pride in the client relationship as the project itself."
Jack Morey, Owner, Morey's Piers
"When we kicked off [The FRIENDS Experience], we met with a number of master planners and found that JRA were the most suited to our needs."
Stacey Moscatelli, Co-President & Chief Strategy Officer, SuperflyX
“JRA’s vision for creating the first-ever amusement park land themed for a pro sports team was on-point from the start."
Nick Paradise, Director of Corporate Communications, Palace Entertainment
"JRA came up with a lot of creative ideas for [Nickelodeon Playtime]. They've done a supreme job and been very attentive."
Linda Dong, President, China Leisure

Imagine. Design. Deliver.

Our clients say that we’re easy to work with. And they rest easy, knowing each thoughtfully planned experience will truly resonate with visitors.

Talk with our creative team.

We’ll listen to understand your vision and create a blueprint for success.

Bring your vision to life.

We’ll design your dream and guide it from kickoff to opening day.

Celebrate your vibrant new attraction.

We’ll be right there with you.

The 10 Attributes of Memorable Attractions

JRA’s philosophy toward developing engaging entertainment and cultural attractions is based upon the following guiding principles. We have developed this list based on our many years in the industry, our broad portfolio of complicated projects, and ongoing research of the latest industry trends.

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Yes, we can do that.

Our comprehensive attraction design services ensure that you have everything you need, every step of the way. 

  • Master Planning
  • Writing & Content Development
  • Attraction/Exhibit Planning & Design
  • Executive Media Production
  • Art Direction
  • Project Management