Animal Planet Rescue Vehicle
Traveling Exhibition
Services:
- Writing and content development
- Attraction planning and design
- Graphic design
- Executive media production
- Project management
- Art direction
Project Description:
The 75-foot-long, high-tech Animal Planet Rescue Vehicle responds during disasters to help animals in peril. Working with Discovery Communications, Animal Planet Network and the American Humane Association (AHA), JRA created a traveling exhibit that allows guests to tour the rescue vehicle and experience firsthand the work of the AHA.
The visitor experience begins with a stroll through Animal Planet Park, an interactive area that features video kiosks; “fun fact” displays imbedded in brightly colored, highly stylized animal cut-outs; live events such as interactive games for children; and animal demonstrations. After Animal Planet Park, visitors board the Animal Planet Rescue Vehicle for a hands-on tour that focuses on the mission of the truck and its rescue efforts.
The visitor experience begins with a stroll through Animal Planet Park, an interactive area that features video kiosks; “fun fact” displays imbedded in brightly colored, highly stylized animal cut-outs; live events such as interactive games for children; and animal demonstrations. After Animal Planet Park, visitors board the Animal Planet Rescue Vehicle for a hands-on tour that focuses on the mission of the truck and its rescue efforts.