The Joy Spence Appleton Estate Rum Experience
Siloah, St. Elizabeth, Jamaica
Services:
- Master planning
- Writing and content development
- Attraction planning and design
- Graphic design
- Executive media production
- Project management
- Art direction
"One of the 8 Best Rum Distilleries in the Caribbean"
- Trips to Discover
TripAdvisor Certificate of Excellence
- Trips to Discover
TripAdvisor Certificate of Excellence
Project Description:
Appleton Estate, one of world’s oldest distilleries, has recently been refreshed with a $7.2 million renovation to its visitor center. Re-named the Joy Spence Appleton Estate Rum Experience after the first woman in the world to hold the title of Master Blender, the attraction tantalizes all of the senses through its comprehensive tour and “only-here” exclusives.
The tour begins with a complimentary cocktail in the luxurious Welcome Centre, followed by a film showcasing the history of rum and the estate. Visitors learn about the sugar production process, taste the cane and extract the juice themselves, travel through ageing houses, get a panoramic view of the breathtaking Nassau Valley from an observation tower, and sample three premium Appleton Estate blends in the tasting room. From the tour to the expansive outdoor grounds, visitors can feel the sophistication, heritage, and quality of the brand.
The tour begins with a complimentary cocktail in the luxurious Welcome Centre, followed by a film showcasing the history of rum and the estate. Visitors learn about the sugar production process, taste the cane and extract the juice themselves, travel through ageing houses, get a panoramic view of the breathtaking Nassau Valley from an observation tower, and sample three premium Appleton Estate blends in the tasting room. From the tour to the expansive outdoor grounds, visitors can feel the sophistication, heritage, and quality of the brand.
