Bubba Gump Shrimp Shack at King’s Island

Mason, Ohio, USA


  • Master planning
  • Writing and content development
  • Attraction planning and design
  • Graphic design
  • Art direction

Project Description:

The beloved film character of Forrest Gump was the inspiration for Bubba Gump's Shrimp Shack at King's Island, which opened in June 2003. Using the 1994 Academy Award-winning Paramount movie as a touchstone, JRA designers, with assistance from Kings Island's Design & Entertainment group, decided that Forrest would decorate a restaurant of his own as a scrapbook, one that emphasized the helpful people and significant events in his life.

Both the interior and exterior of the building offered guests several quick, tight visual encounters with Forrest, while the restaurant overall recalled the taste and feel of a 1970s coastal eatery with retro signage, nostalgic lighting, nautical murals and oceanic delicacies. Each of these elements worked to create a fun attraction that complemented the total Kings Island experience.

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