Crayola Experience

Easton, Pennsylvania, USA

Services:

  • Master planning
  • Writing and content development
  • Attraction planning and design
  • Graphic design
  • Executive media production
  • Project management
  • Art direction

Project Description:

Nothing sparks joy quite like creating something new. Crayola Experience, the "Most Colorful Place on Earth", awakens the maker in all of us through hands-on, imaginative activities designed to nurture the creative spirit and stimulate the imagination. Visitors can turn themselves into coloring pages, design a personalized crayon label, make their own marker, and so much more. Four floors of family fun and 21 interactive, one-of-a-kind attractions let guests immerse all their senses in the magic of color and experience the wonder, whimsy, and nostalgia of this iconic brand.

Since JRA reinvigorated and expanded this beloved attraction:

  • Attendance has increased by 26% vs. past three-year average

  • Average dwell time has increased from two to three hours

  • Headline ticket price has increased by 80%

Crayola experience brand attraction design
Crayola experience brand attraction design
Crayola experience brand attraction design
Crayola experience brand attraction design
Crayola experience brand attraction design
Crayola experience brand attraction design

Ready to turn your dream into a reality?