Dell Executive Briefing Center
Austin, Texas, USA
Services:
- Master planning
- Writing and content development
- Attraction planning and design
- Graphic design
- Executive media production
- Project management
- Art direction
Project Description:
JRA helped Dell transform a room of the executive briefing center at the company's headquarters into an interactive experience that would highlight the company’s product line, incorporating a glowing, blue showcase of Dell products. Customers were able to interact with Dell products in this area while meeting with Dell executives. The new room led to such a great success that Dell re-hired JRA to design another expansion segment located in the center's front lobby area.