Dell Executive Briefing Center

Austin, Texas, USA


  • Master planning
  • Writing and content development
  • Attraction planning and design
  • Graphic design
  • Executive media production
  • Project management
  • Art direction

Project Description:

JRA helped Dell transform a room of the executive briefing center at the company's headquarters into an interactive experience that would highlight the company’s product line, incorporating a glowing, blue showcase of Dell products. Customers were able to interact with Dell products in this area while meeting with Dell executives. The new room led to such a great success that Dell re-hired JRA to design another expansion segment located in the center's front lobby area.

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