Dollywood’s Heartsong Theater

Pigeon Forge, Tennessee, USA


  • Master planning
  • Writing and content development
  • Attraction planning and design
  • Graphic design
  • Executive media production
  • Project management
  • Art direction

Project Description:

Dollywood's "Heartsong" attraction is a "multi-sensory, multi-dimensional theater experience" that combines a 65mm film, a lush in-theater environment, animation, various special effects, live performers, and an elaborate score featuring both old favorites and a newly written song by Dolly Parton.

“Heartsong” introduces the audience to the most important influences on Dolly’s life and music: her home in the Smoky Mountains, her family and friends, her faith and the values by which she lives. Visitors “meet” Dolly on screen, share the memories of her childhood and young womanhood and listen as she serenades them — all in a 325-seat theater that comes to life with blooming flowers, butterflies and a thunderstorm.

Ready to turn your dream into a reality?