Fifth Third Bank Museum

Cincinnati, Ohio


  • Master planning
  • Exhibit design
  • Graphic design
  • Executive media production
  • Project management
  • Art direction

Project Description:

Fifth Third Bancorp has left its signature on Cincinnati with the addition of its new corporate museum.

JRA worked with Cincinnati-based design firm, The Brand Experience, to create a visual narrative structure for the Fifth Third Bank Museum. This storyline, “A City and a Signature”, illustrates how Fifth Third has left its mark on the people and places of Cincinnati since its founding in 1858.

A vibrant, illuminated graphic mural features signatures of Fifth Third's presidents, along with many prominent Cincinnatians who had relationships to Fifth Third. An interactive media wall incorporates over 100 different Fifth Third stories, showcasing the company’s past, people, places, and “Only Fifth Third” moments. A rotating selection of artifacts also highlights milestones in the bank’s history, such the creation of JEANIE®, the first online shared network of ATMs.

With the addition of the museum to its national headquarters, the company offers a clear message: Fifth Third is banking on a future in Cincinnati.

Photo credit: Bambino International
Fifth Third Museum Design
Fifth Third Museum design

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