The FRIENDS™ Experience
New York, New York, USA (flagship)
Boston, Massachusetts, USA
Chicago, Illinois, USA
Atlanta, Georgia, USA
Services:
- Master Planning
- Writing and Content Development
- Attraction Planning and Design
- Graphic Design
- Art Direction
- Project Management
"As someone who grew up watching the show as a teenager and can still recite countless lines of dialogue, the nostalgia blast was exactly what I wanted it to be." - Atlanta Magazine
"Instagrammable tourism and extreme ’90s nostalgia met and had a baby. Congratulations, it’s 'The Friends Experience.'" - Chicago Tribune
"...couldn’t BE any more of dream come true for fans of the long-running television hit series." - Chicago Sun-Times
"If you're hankering for the perfect way to celebrate FRIENDS 25th anniversary, this sounds like a great way to honor one of the greatest sitcoms of all time." - MTV News
"...the Louvre of Friends' fandom" - BuzzFeed
"It's great...to be reminded of the many moments that have helped turn a simple sitcom into a worldwide phenomenon." - The Independent
"Featur[es] a slew of show favorites and classic artifacts you'll love." - Good Morning America
"...many Instagram-worthy stops along this nostalgia-filled tour." - Hollywood Insider
"Instagrammable tourism and extreme ’90s nostalgia met and had a baby. Congratulations, it’s 'The Friends Experience.'" - Chicago Tribune
"...couldn’t BE any more of dream come true for fans of the long-running television hit series." - Chicago Sun-Times
"If you're hankering for the perfect way to celebrate FRIENDS 25th anniversary, this sounds like a great way to honor one of the greatest sitcoms of all time." - MTV News
"...the Louvre of Friends' fandom" - BuzzFeed
"It's great...to be reminded of the many moments that have helped turn a simple sitcom into a worldwide phenomenon." - The Independent
"Featur[es] a slew of show favorites and classic artifacts you'll love." - Good Morning America
"...many Instagram-worthy stops along this nostalgia-filled tour." - Hollywood Insider
Project Description:
"It's not that common...and it IS a big deal!"
It's been 25 years since fans first met Ross, Rachel, Joey, Monica, Chandler and Phoebe, but The FRIENDS™ Experience takes visitors right back to 1994 to revisit some of the series' most iconic scenes. Produced by Superfly X, Warner Bros. Consumer Products, and Warner Bros. Television Group, the 8,500-square-foot experience sold out its one-month NYC run before moving to Boston, Chicago and Atlanta.
Based on the success of these pop-ups, Superfly X and Warner Bros. produced a two-floor flagship attraction in NYC, featuring even more set recreations, authentic props, and merchandise, as well as a cafe within Central Perk. JRA collaborated with Superfly X’s internal creative and production teams to provide planning, design and implementation for both the pop-up and flagship experiences.
The nostalgia-packed flagship and pop-up spaces offer fans the opportunity to explore the show and capture photos with set re-creations, props, and costumes that have defined 25 years of everyone's favorite FRIENDS. Visitors can peek through Monica and Rachel's purple door, relax on Chandler and Joey's recliner after playing some foosball, or help Ross with the infamous sofa pivot. They can also learn Monica's top tidying tips with Method Home Products and surround themselves with Phoebe's favorite things before heading to the re-created Central Perk for a pic on the legendary orange couch. Could this BE any more exciting?
With its authentic memorabilia, Instagrammable backdrops, and exclusive merchandise, The FRIENDS™ Experience pays homage to the show's remarkable cast of characters, iconic sets, and instantly quotable moments.
Photo credit: Jay Rosenblatt Photography
It's been 25 years since fans first met Ross, Rachel, Joey, Monica, Chandler and Phoebe, but The FRIENDS™ Experience takes visitors right back to 1994 to revisit some of the series' most iconic scenes. Produced by Superfly X, Warner Bros. Consumer Products, and Warner Bros. Television Group, the 8,500-square-foot experience sold out its one-month NYC run before moving to Boston, Chicago and Atlanta.
Based on the success of these pop-ups, Superfly X and Warner Bros. produced a two-floor flagship attraction in NYC, featuring even more set recreations, authentic props, and merchandise, as well as a cafe within Central Perk. JRA collaborated with Superfly X’s internal creative and production teams to provide planning, design and implementation for both the pop-up and flagship experiences.
The nostalgia-packed flagship and pop-up spaces offer fans the opportunity to explore the show and capture photos with set re-creations, props, and costumes that have defined 25 years of everyone's favorite FRIENDS. Visitors can peek through Monica and Rachel's purple door, relax on Chandler and Joey's recliner after playing some foosball, or help Ross with the infamous sofa pivot. They can also learn Monica's top tidying tips with Method Home Products and surround themselves with Phoebe's favorite things before heading to the re-created Central Perk for a pic on the legendary orange couch. Could this BE any more exciting?
With its authentic memorabilia, Instagrammable backdrops, and exclusive merchandise, The FRIENDS™ Experience pays homage to the show's remarkable cast of characters, iconic sets, and instantly quotable moments.
Photo credit: Jay Rosenblatt Photography
