FRIENDS Pop-Up Experience
New York, New York, USA
Services:
- Master Planning
- Writing and Content Development
- Attraction Planning and Design
- Graphic Design
- Art Direction
- Project Management
"If you're hankering for the perfect way to celebrate FRIENDS 25th anniversary, this sounds like a great way to honor one of the greatest sitcoms of all time." - MTV News
"...the Louvre of Friends' fandom" - BuzzFeed
"Did we hardcore fangirl while touring the pop-up? Yes...Do we regret any of this behavior? Not in the slightest." - Event Marketer
"It's great...to be reminded of the many moments that have helped turn a simple sitcom into a worldwide phenomenon." - The Independent
"Featur[es] a slew of show favorites and classic artifacts you'll love." - Good Morning America
"...many Instagram-worthy stops along this nostalgia-filled tour." - Hollywood Insider
"As a diehard fan of the series, I have just three words to say about the space. 'Oh. My. Gawd.'" - Elite Daily
"...the Louvre of Friends' fandom" - BuzzFeed
"Did we hardcore fangirl while touring the pop-up? Yes...Do we regret any of this behavior? Not in the slightest." - Event Marketer
"It's great...to be reminded of the many moments that have helped turn a simple sitcom into a worldwide phenomenon." - The Independent
"Featur[es] a slew of show favorites and classic artifacts you'll love." - Good Morning America
"...many Instagram-worthy stops along this nostalgia-filled tour." - Hollywood Insider
"As a diehard fan of the series, I have just three words to say about the space. 'Oh. My. Gawd.'" - Elite Daily
Project Description:
"It's not that common...and it IS a big deal!"
It's been 25 years since fans first met Ross, Rachel, Joey, Monica, Chandler and Phoebe, but the FRIENDS Pop-up Experience takes visitors right back to 1994 to revisit some of the series' most iconic scenes. Produced by Superfly, Warner Bros. Consumer Products, and Warner Bros. Television Group, the 8,500-square-foot experience sold out its one-month run a mere three hours after public onsale. JRA collaborated with Superfly’s internal creative and production teams to provide planning, design and implementation for the attraction.
The nostalgia-packed space offers fans the opportunity to explore the show and capture photos with set re-creations, props, and costumes that have defined 25 years of everyone's favorite FRIENDS. Visitors can stick a turkey on their head, peek through Monica and Rachel's purple door, relax on Chandler and Joey's recliner after playing some foosball, or help Ross with the infamous sofa pivot. They can also learn Monica's top tidying tips with Method Home Products and surround themselves with Phoebe's favorite things before heading to the re-created Central Perk for a pic on the legendary orange couch. Could this BE any more exciting?
With its authentic memorabilia, Instagrammable backdrops, and exclusive merchandise, the FRIENDS Pop-up Experience pays homage to the show's remarkable cast of characters, iconic sets, and instantly quotable moments.
It's been 25 years since fans first met Ross, Rachel, Joey, Monica, Chandler and Phoebe, but the FRIENDS Pop-up Experience takes visitors right back to 1994 to revisit some of the series' most iconic scenes. Produced by Superfly, Warner Bros. Consumer Products, and Warner Bros. Television Group, the 8,500-square-foot experience sold out its one-month run a mere three hours after public onsale. JRA collaborated with Superfly’s internal creative and production teams to provide planning, design and implementation for the attraction.
The nostalgia-packed space offers fans the opportunity to explore the show and capture photos with set re-creations, props, and costumes that have defined 25 years of everyone's favorite FRIENDS. Visitors can stick a turkey on their head, peek through Monica and Rachel's purple door, relax on Chandler and Joey's recliner after playing some foosball, or help Ross with the infamous sofa pivot. They can also learn Monica's top tidying tips with Method Home Products and surround themselves with Phoebe's favorite things before heading to the re-created Central Perk for a pic on the legendary orange couch. Could this BE any more exciting?
With its authentic memorabilia, Instagrammable backdrops, and exclusive merchandise, the FRIENDS Pop-up Experience pays homage to the show's remarkable cast of characters, iconic sets, and instantly quotable moments.
