Indiana Pacers’ Bankers Life Fieldhouse

Indianapolis, Indiana, USA


  • Master planning
  • Writing and content development
  • Attraction planning and design
  • Graphic design
  • Executive media production
  • Project management
  • Art direction

Project Description:

JRA provided turnkey services for the 10,000-square-foot Pacers retail store at the team's Bankers' Life Fieldhouse arena. In addition to retail merchandise, the space includes the Rafters Bar, a Dunkin' Donuts shop, and basketball interactives and participatory events at which visitors of any age can test their skills. JRA also designed sponsorship interactives throughout the arena and coordinated the space and design of Pepsi Square, an upper concourse pavilion.

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