Jack Daniel’s Distillery Tour
Lynchburg, Tennessee, USA
Services:
- Master planning
- Writing and content development
- Attraction planning and design
- Graphic design
- Executive media production
- Project management
- Art direction
Project Description:
Each year, over 200,000 visitors from around the world come to Lynchburg, Tennessee to take a free tour of Jack Daniel's distillery, which is the oldest in the United States. JRA worked with Jack Daniels’ parent company Brown-Forman to incorporate a variety of new graphics, displays and media experiences along the tour, addressing topics ranging from single barrel whiskey to the bottling process.
