Jim Beam American Stillhouse & Urban Stillhouse

Clermont, Kentucky, USA
Louisville, Kentucky, USA


  • Master planning
  • Writing and content development
  • Attraction planning and design
  • Graphic design
  • Executive media production
  • Project management
  • Art direction
“World’s Best Distillery Tours” - CNN (American Stillhouse)
TripAdvisor Certificate of Excellence (American & Urban Stillhouse)
Gold LEED Certified Building (American Stillhouse)

Project Description:

Taste, touch, smell, and discover the making and history of this liquid legend - the #1 bourbon in the world, Jim Beam. Already the crown jewel of the Bourbon Trail, the brand wanted to fully engage fans in its methods, flavors, and family history. JRA took to heart the Beam mantra “Come as a friend. Leave as family.” and created a multi-sensory tour at its Clermont, Kentucky distillery. Here visitors can experience the art and science (and sipping) of Jim Beam, while celebrating the Beam Family distillers. The attraction features an interactive bourbon-making display, a tour of the entire process from mashing to bottling, and a cozy tasting area.

Building on the refreshing success of American Stillhouse, Jim Beam asked JRA to serve up another attraction two years later. The 4,300-square-foot Jim Beam Urban Stillhouse served up another hands-on bourbon experience within Fourth Street Live, Louisville's most vibrant entertainment district. The Urban Stillhouse operated a small working distillery, a bottle line, a tasting experience, and merchandise celebrating the world's #1 bourbon.
Jim Beam brand attraction design
Jim Beam brand attraction design
Jim Beam brand attraction design
Jim Beam brand attraction design

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