Kodak Visitor Center
Rochester, New York, USA
Services:
- Master planning
- Writing and content development
- Attraction planning and design
- Graphic design
- Executive media production
- Project management
- Art direction
Project Description:
Eastman Kodak Company, a worldwide leader in imaging technology, recently opened the Kodak Visitor Center at its Eastman Business Park headquarters. The visitor center gives a nod to the company’s past, while celebrating Kodak's current innovations in imaging, printing software, consumer products, and intellectual property solutions.
In addition to colorful displays, one-of-a-kind memorabilia (such as the first digital camera and George Eastman’s star on the Hollywood Walk of Fame), and interactive media experiences, the Visitor Center houses a specialty retail store with exclusive Kodak merchandise, a café, and a temporary gallery for photographic exhibitions.
The brand attraction is located within the company’s new Kodak Center, a public gathering place that will host hundreds of performances, conferences, and events annually. The Center is a component of the company’s 10-year plan to re-invigorate their headquarters at Eastman Business Park, and Kodak aims to deepen its ties with the community through the Center and its associated programming.
In addition to colorful displays, one-of-a-kind memorabilia (such as the first digital camera and George Eastman’s star on the Hollywood Walk of Fame), and interactive media experiences, the Visitor Center houses a specialty retail store with exclusive Kodak merchandise, a café, and a temporary gallery for photographic exhibitions.
The brand attraction is located within the company’s new Kodak Center, a public gathering place that will host hundreds of performances, conferences, and events annually. The Center is a component of the company’s 10-year plan to re-invigorate their headquarters at Eastman Business Park, and Kodak aims to deepen its ties with the community through the Center and its associated programming.
