Lucent Technologies Briefing Center

Atlanta, Georgia, USA


  • Master planning
  • Writing and content development
  • Attraction planning and design
  • Graphic design
  • Executive media production
  • Project management
  • Art direction

Project Description:

“Optical fiber in a way you have never experienced it before.” That was the charge given to JRA by the Optical Fiber Solutions group of Lucent Technologies when they asked us to provide a complete facelift to their customer showcase and briefing center in Atlanta. This 5,000-square-foot facility highlights JRA’s ability to create truly unique visitor and briefing center environments for the corporate market.

JRA’s designers combined user-friendly functionality with cutting-edge aesthetics to create an eye-catching company showcase and working environment. Traditional displays include a wall timeline that details nearly half a century of Bell Labs innovations. To illustrate the process of manufacturing optical fiber, JRA created an interpretive sculpture wall that is as educational as it is visually engaging. The facility also houses a presentation room, conference area, lobby, kitchen, and supporting facilities.

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