Nickelodeon PLAYTIME

Shenzhen, China


  • Master planning
  • Writing and content development
  • Attraction planning and design
  • Graphic design

Project Description:

Who can play in a pineapple under the sea? YOU can at the new Nickelodeon PLAYTIME Family Entertainment Center (FEC), located within Shenzhen OCT Happy Harbor. The FEC, a collaboration between China Leisure Development Co. (CLDC), and ViacomCBS, comprises four attraction zones, featuring SpongeBob SquarePants, PAW Patrol, Dora the Explorer, and Teenage Mutant Ninja Turtles, as well as Nickelodeon-branded retail and a sit-down play cafe.

Nickelodeon PLAYTIME immerses guests in the worlds of these popular properties, extending the brand experience beyond screens. By bringing Nickelodeon's popular brands to life, the FEC enables families to connect with their favorite characters in a whole new way, while simultaneously meeting the Shenzhen region's strong demand for experiential products and entertainment.

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