Pepsi Cornerstone Sponsorship Zone
East Rutherford, New Jersey, USA
Services:
- Master planning
- Writing and content development
- Attraction planning and design
Project Description:
JRA teamed with PepsiCo to develop several refreshing concepts for its sponsorship area within the new Meadowlands Stadium, home to the NFL’s New York Giants and New York Jets. Potential Pepsi sports attractions included thematic environments, innovative graphic displays, and interactive media presentations aimed to immerse guests within Pepsi’s iconic brands.
The signature concept was a state-of-the-art 360º multi-media theater located within the “Gatorade Zone”. By taking fans inside the mind and body of an NFL football player on gameday, this high-def, high-impact immersive theater would allow guests to experience first-hand the speed, power, and athleticism of today’s NFL players. The theater would also illustrate Gatorade’s authentic ties to the NFL and its athletes as they prepare and compete at the highest level of America’s favorite game.
The signature concept was a state-of-the-art 360º multi-media theater located within the “Gatorade Zone”. By taking fans inside the mind and body of an NFL football player on gameday, this high-def, high-impact immersive theater would allow guests to experience first-hand the speed, power, and athleticism of today’s NFL players. The theater would also illustrate Gatorade’s authentic ties to the NFL and its athletes as they prepare and compete at the highest level of America’s favorite game.
