Prince: The Immersive Experience

Chicago, Illinois, USA


  • Master Planning
  • Writing and Content Development
  • Attraction Planning and Design
  • Graphic Design
  • Art Direction
  • Project Management

Project Description:

Designed for music lovers young and old, Prince fans, families and everyone in between, Prince: The Immersive Experience takes visitors through more than 10 multidimensional spaces, where they can experience Prince’s life, creative evolution, and original sound in a new and illuminating way. Presented by Superfly in partnership with The Prince Estate along with planning, design and implementation support by JRA, this interactive trip lets visitors step inside the Purple Rain album cover; head into Prince’s beloved Paisley Park workspace Studio A to mix an iconic greatest hit; and get down to an audiovisual dance party designed by Prince’s lighting designer, Roy Bennett. Powered by Bose, the experience features speakers and equipment from the world-renowned brand that deliver immersive audio to fans as they explore Prince’s catalog of hits. The Experience also features historic wardrobe pieces, photography, instruments, and much more courtesy of The Prince Estate. The result is an interactive, one-of-a-kind attraction celebrating the legacy of this beloved and visionary artist.

Photo credit: Superfly and Alive Coverage
Prince Experience Costumes
Prince Experience Doves Cry
Prince Immersive Experience 7th St
Prince Experience Interactives

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