SPAM® Museum

Austin, Minnesota, USA


  • Master planning
  • Writing and content development
  • Attraction planning and design
  • Graphic design
  • Executive media production
  • Project management
  • Art direction

Project Description:

If you’ve ever wanted to dive into a can of SPAM, this is your place! At the SPAM® Museum, guests can view the "world's largest collection of spiced pork artifacts," test their height against cans of SPAM, run, jump and slide in a SPAM-themed playground, and simulate making a can of SPAM. You can even get married here, as one UK couple did in 2017.

And it wouldn’t be a shrine to SPAM without “spam-ples” of Hormel’s many canned meat varieties along the way. The 14,000-square-foot museum celebrates the brand’s history with the military, its iconic popularity around the globe, and its line of products today. In its first year of operation, the SPAM Museum outpaced attendance expectations, welcoming over 125,000 visitors.
SPAM Museum design
SPAM Museum design
SPAM Museum design
SPAM Museum design
SPAM Museum design

Ready to turn your dream into a reality?