Steelers Country at Kennywood
West Mifflin, Pennsylvania, USA
Services:
- Master planning
- Writing & content development
- Attraction planning and design
- Graphic design
Top Ten Winner, Best New Amusement Park Attraction - USAToday 10Best Readers' Choice 2020
Best New Roller Coaster of 2019 - Amusement Today Golden Ticket Awards
"It's safe to say, you'll flip for the ride." - USA Today
"Hopefully there's no official that will flag us for excessive celebration...I think Kennywood has a touchdown, two point conversion, AND a recovered onside kick with a chance to win the game on their hands with The Steel Curtain." - Coaster 101
"If this ends up looking good - and with JRA's involvement designing it, it will - then I cannot imagine that Jerry Jones won't call up Six Flags Over Texas, which is located next door to the Dallas Cowboys' stadium, and ask how he and the Cowboys can get a land like this, too." - Theme Park Insider
Most Extreme Coaster for 2019 - Blooloop
"...a must-visit attraction for Steelers fans." BehindtheSteelCurtain.com
Best New Roller Coaster of 2019 - Amusement Today Golden Ticket Awards
"It's safe to say, you'll flip for the ride." - USA Today
"Hopefully there's no official that will flag us for excessive celebration...I think Kennywood has a touchdown, two point conversion, AND a recovered onside kick with a chance to win the game on their hands with The Steel Curtain." - Coaster 101
"If this ends up looking good - and with JRA's involvement designing it, it will - then I cannot imagine that Jerry Jones won't call up Six Flags Over Texas, which is located next door to the Dallas Cowboys' stadium, and ask how he and the Cowboys can get a land like this, too." - Theme Park Insider
Most Extreme Coaster for 2019 - Blooloop
"...a must-visit attraction for Steelers fans." BehindtheSteelCurtain.com
Project Description:
Steelers Country, located within the historic Kennywood amusement park, is a one-of-a-kind themed land that celebrates the beloved Pittsburgh Steelers football team, while putting fans at the center of the action.
The signature attraction within Steelers Country is the record-setting Steel Curtain rollercoaster, which speeds guests through 4,000 feet of steel track at 75 miles per hour while navigating 9 inversions – including the world’s tallest at 197 feet above the ground. JRA provided car theming and environmental graphics for the S&S coaster, as well as planning and design for the adjoining retail and food and beverage areas.
Coming to Steelers Country in Spring 2020, the JRA-designed "Steelers Experience" will feature a number of interactive experiences and games that fully immerse guests within the excitement of game day. Many of these physical interactives will allow guests to track their progress and see how they stack up against others via an interactive scoreboard.
With Steelers Country, Kennywood and the Steelers are honoring the greatness of the past, while looking toward the future, providing guests with a memorable experience worth repeating – season after season.
The signature attraction within Steelers Country is the record-setting Steel Curtain rollercoaster, which speeds guests through 4,000 feet of steel track at 75 miles per hour while navigating 9 inversions – including the world’s tallest at 197 feet above the ground. JRA provided car theming and environmental graphics for the S&S coaster, as well as planning and design for the adjoining retail and food and beverage areas.
Coming to Steelers Country in Spring 2020, the JRA-designed "Steelers Experience" will feature a number of interactive experiences and games that fully immerse guests within the excitement of game day. Many of these physical interactives will allow guests to track their progress and see how they stack up against others via an interactive scoreboard.
With Steelers Country, Kennywood and the Steelers are honoring the greatness of the past, while looking toward the future, providing guests with a memorable experience worth repeating – season after season.
