Texas Wild! at the Fort Worth Zoo

Fort Worth, Texas, USA

Services:

  • Master planning
  • Writing and content development
  • Exhibit planning and design
  • Graphic design
  • Executive media production
  • Project management
  • Art direction
Thea Award for Outstanding Achievement, 2002
IAAPA Expo 1st Place Best New Product, 2001

Project Description:

JRA worked directly with the Fort Worth Zoo's team in the development of Texas Wild!, an eight-acre expansion highlighting the abundant, unique, and varied wildlife of Texas. The goal was to create experiences that not only educate and entertain guests, but also instill a sense of responsibility and pride for their role in the future of their environment.

Texas Wild! focuses on the tremendous diversity in both the flora and fauna of this unique state, while highlighting the positive role man can play in both the environment and its wildlife. Displays highlight indigenous wildlife species in scenarios that emphasize the powerful dynamics of nature, of which man is an integral part. A strong message concerning man’s stewardship responsibility is also conveyed through a variety of educational and entertaining experiences.

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