Universal Studios Florida

Orlando, Florida, USA


  • Master planning
  • Writing and content development
  • Attraction planning and design

Project Description:

Within Universal Studios Florida, one of the world’s most popular theme parks, city streets and beloved children’s characters come to life. The JRA-designed Hollywood Boulevard and New York set streets lead visitors to a one-of-a-kind fantastical playground based on Steven Spielberg’s film, “An American Tail: Fievel Goes West.” In the “giant-scaled” environment of "Fievel's Playland", guests can explore mouse-built contraptions, ride down a 200-foot water slide, jump into a giant bean skillet filled with plastic balls, or splash in the 25-foot tall fountain.

Nearby, in the “A Day in the Park with Barney” area, children delight in vibrant flora, trees, indoor clouds and stars, and engage in play and learning areas. The adjacent Curious George Goes to Town water play area immerses toddler visitors in the colorful world of this beloved character.
Curious George Goes to Town JRA
Fievel's Playland One Third
Universal Studios Florida theme park design
Universal Studios Florida theme park design

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