University of Kentucky Basketball Museum

Lexington, Kentucky, USA


  • Master planning
  • Writing and content development
  • Attraction planning and design
  • Graphic design

Project Description:

The University of Kentucky Basketball Museum exposed visitors to more than just the rich history of Wildcat basketball. Among other things, the exhibits explored: the effect of the ball’s trajectory and spin on the outcome of a shot; the involvement of the muscular, skeletal and nervous systems in a jump shot; and the nutritional needs of the average athlete.

Other features included: a replica of Rupp Arena’s center court, complete with figures of UK’s past hoops heroes; an All-American timeline that showcased UK’s greatest basketball players and associated memorabilia; the Big Blue Diner, where fans could listen to archived radio broadcasts; and the Virtual Court and interactive audio/video exhibits, which featured the greatest UK games, players and coaches.

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