In our previous series, we’ve showcased the 16 Stages of Project Development primarily as they relate to the physical components of your project (rides, physical interactives and theming). In today’s digital age, however, the development of a project’s media components has become a crucial element of its success. For our next three posts, we’ll delve into the process of creating vibrant and captivating media for your project. We’ll start with what happens before the first frame is created.
As with your physical exhibit components and overall layout, the development of your media begins with a concept. This concept is usually developed in a charette in the concept design phase and summarized in a short brief. During this formative stage, the following questions are discussed:
- What are the content and experience objectives (what do we want the guest to feel and learn)?
- What kind of experience is it (4D theater, 2D/3D simulator dark ride, or interactive?
- How long is the experience? This is in largely based on capacity numbers.
Once the level of detail becomes sufficient for pricing, JRA’s media team assembles a bid package and tenders it via an RFQ/RFP process (see our Sept. 22, 2011 post on the Three R’s). This bid package includes the creative brief, mood boards, schematic rendering, deliverables and proposed schedule. Once the proposals have been returned, JRA’s team will then work with you to select the best producer for the project. JRA can also serve as the executive producer for the Owner on the media components through installation.
With the media producer on board, the real work begins. The concept develops into a more focused, detailed storyline. These words are then transformed in to storyboards (small renderings and photo references) with production notes to enable to the client to better visualize the final product. Once the client has approved the developed storyline and storyboards, the producer begins writing the final script. Simultaneously, location scouting, production/set/character design, prop and wardrobe shoppers are mobilize to get ready for the production stage.
Animation requires a completely different level of preparation, including animatics (still renderings that are edited together to make a moving storyboard), character and scene development and voice-over casting.
So you’ve crafted your script, hired your actors, developed your character and found your locations. It’s time to shoot or animate! We’ll cover the production stage in next week’s post. Questions so far? Feel free to comment below or on Facebook, or send us a tweet. Thanks for reading!