Insights.

Industry news and thoughts from our talented team.

25 March 2021 // Announcements

JRA to Present Session on Recovery and Resilience at IAAPA Virtual Conference

“We paused, we re-prioritized, we re-grouped, we came together, and we overcame.” - Tom Zaller, Imagine Exhibitions As part of…
19 March 2021 // News

The FRIENDS™ Experience Now Open in NYC and Chicago

After 2020, we could all use a FRIEND... ...luckily, The FRIENDS™ Experience has re-opened in Chicago and is now open…
29 January 2021 // News

Nickelodeon Playtime FEC Now Open in China

China Leisure Development Co., (CLDC) and ViacomCBS have developed a Nickelodeon-themed Family Entertainment Center (FEC) in the city of Shenzhen,…
27 January 2021 // News

Holocaust & Humanity Center Adds New Exhibit

The Nancy & David Wolf Holocaust & Humanity Center, located in Cincinnati, Ohio, USA, is proud to announce the opening…
17 December 2020 // News

JRA Joins OCT Alliance as Part of Hello Tomorrow Initiative

12月7日, 一年一度的华侨城策划规划联盟大会以“明日边际”在中国深圳华侨城欢乐港湾举办。JRA的亚太区市场开发部丛婷婷受邀参加大会,并作为新一批成员代表在大会沙龙中致辞。 On December 7, the annual OCT Alliance of Planning & Design Conference, themed "Hello Tomorrow", was held at the OCT…
15 October 2020 // Announcements

Shawn McCoy Named to Blooloop 50 Museum Influencer List

We are thrilled to announce that JRA Vice President Shawn McCoy has been named to the Blooloop 50 Museum Influencer…
08 October 2020 // News

The FRIENDS Experience Chicago Now Open

"Instagrammable tourism and extreme ’90s nostalgia met and had a baby. Congratulations, it’s 'The Friends Experience.'" - Chicago Tribune "...couldn’t…
28 February 2020 // Announcements

National Comedy Center Named Best New Museum by USA Today

National Comedy Center "Best New Museum" in the Country The National Comedy Center, the nation’s official cultural institution and state-of-the-art…
12 February 2020 // News

Holocaust & Humanity Center Celebrates First Year at Union Terminal

On January 26, 2019, the Nancy & David Wolf Holocaust & Humanity Center (HHC) re-opened at its new home within Cincinnati's…
19 December 2019 // JRA Culture

JRA’s 2019 Year in Review

What do you get when you mix fast cars, football stars and mascot mayhem? One amazing year! From opening ten…
07 October 2019 // JRA Culture

JRA’s Chloe Hausfeld Elected to IAAPA Board of Directors

The Board of Directors of IAAPA, the global association for the attractions industry, elected 11 new board members for 2020,…
14 August 2019 // News

Toyota Celebrates Its People and Products with JRA-Designed Experience Center

Toyota Motor North America recently celebrated the grand opening of the Toyota Experience Center (TEC), Toyota’s first and only comprehensive…
12 August 2019 // News

Watch the Tram Car Please – Morey’s Piers Runaway Tram Now Open

Morey’s Piers, celebrating fifty years on the boardwalk of the Wildwoods, NJ, officially opened the Runaway Tram. The family-friendly roller…
25 June 2019 // News

Louisville Slugger Museum and Factory Hits Home Run with Tour Renovations

Louisville Slugger Museum & Factory has upped its game with an exciting new factory tour experience. From Forest to Factory…
28 May 2019 // JRA Culture

JRA TEAM MEMBERS TO HOST SESSIONS AT IAAPA ASIA – JRA团队成员在IAAPA亚洲博览会主持讲座

JRA’s Vice President, Shawn McCoy, and Director, Marketing and Business Development, Chloe James Hausfeld, will host sessions at the upcoming…
02 May 2019 // News

Touching Hearts and Engaging Minds: JRA’s Year in Museums

Tales of humor and points of pride. Stories of hope and moments of joy. At JRA we believe in the…
01 May 2019 // News

ACM Scholarship Recipients Lead Small Museums Fearlessly

On May 8-11, hundreds of children's museum professionals will gather in Denver for the 2019 ACM Interactivity Conference. The theme…
01 May 2019 // News

Mascot Hall of Fame Open “Fur” Fun

Once upon a time, there was a Mascot named Reggy Funfurhuggin. Reggy was a mentor and friend to many fellow…
13 March 2019 // News

No Joke! National Comedy Center Officially Designated as America’s Home for Laughs

The National Comedy Center was formally designated as the nation’s official cultural institution dedicated to the art form of comedy.…
11 February 2019 // Announcements

Holocaust & Humanity Center Uses Local Stories To Teach Universal Lessons

Werner Coppel was born in Moers, Germany in 1925. After suffering the deportation of his parents at the age of…
09 February 2019 // Announcements

Building Hope: The Making of the Nancy & David Wolf Holocaust & Humanity Center

On January 26, 2019, the Nancy & David Wolf Holocaust & Humanity Center (HHC) opened its doors within Cincinnati’s historic…
12 November 2018 // Announcements

Ten Months, Nine Openings: JRA Celebrates Recent and Upcoming Projects

From mascots to motorcars and photography to football, the JRA studio has been in full force. We've opened two projects…
16 October 2018 // News

American Airlines CR Smith Museum Soars to New Heights

The American Airlines CR Smith Museum has recently re-opened following the successful completion of a redesign of its permanent exhibitions.…
08 August 2018 // News

National Comedy Center Celebrates Blockbuster Opening Weekend

About 30 years ago, just before Lucille Ball passed away, she told her hometown of Jamestown, NY that rather than…
02 August 2018 // News

National Comedy Center Brings Big Laughs, Stellar Reviews

The National Comedy Center is open for laughs in “I Love Lucy” comedian Lucille Ball’s hometown. Located in a repurposed…
11 July 2018 // News

National Comedy Center to Include Lenny Bruce Exhibit

To celebrate the opening of its Lenny Bruce exhibit, the National Comedy Center grand opening week will include a discussion…
05 July 2018 // News

JRA CEO Named to Top 50 Theme Park Influencer List

Blooloop, one of the world's leading online resources for professionals in the visitor attractions sector, has just named JRA CEO/Owner…
07 March 2018 // News

JRA Providing Planning, Design, Project Management for Lionsgate Movie World

As reported in the Los Angeles Times and Orlando Weekly, and in partnership with Landing International Development, Lionsgate is developing Lionsgate Movie…
20 November 2017 // News

JRA’s Chloe Hausfeld Receives International Industry Award at IAAPA Expo

Last week, the International Association of Amusement Parks and Attractions (IAAPA) named JRA Director of Marketing and Business Development, Chloe Hausfeld, its…
01 November 2017 // JRA Culture

A Celebration 30 Years in the Making

On October 6, 1987, Jack Rouse and the late Amy Merrell officially incorporated Jack Rouse Associates, Inc. Last Friday, our…
26 April 2017 // News

Couple Weds at SPAM® Museum

PR Newswire/Hormel Foods Press Release Yesterday, Mark I Love SPAM Benson – who last year legally changed his name as…
26 August 2015 // News

A View from Both Sides of the Fence, Part 2

Welcome back to our two-part look at how theme park design and operations collaborate, and sometimes collide. Last week, JRA…
19 August 2015 // News

A View From Both Sides of the Fence – Five Tips for a Successful Designer/Operator Partnership

Dan Schultz, JRA Chief Operating Officer In July, we asked the question, "should I build my museum or attraction?" Congratulations, the…