26 April 2017 // News

Couple Weds at SPAM® Museum

PR Newswire/Hormel Foods Press Release

Yesterday, Mark I Love SPAM Benson – who last year legally changed his name as a declaration of his love for the brand – wed his fiancée, Anne Mousley, marking the first wedding to be performed at the world-famous SPAM® Museum. The newlyweds, who hail from Liverpool, U.K., made the journey to Austin, Minn., to say their vows in the one-of-a kind setting adorned with iconic brand memorabilia.

“I am beyond appreciative of my fiancée for making my dream come true, and of the SPAM® Museum for hosting a wedding day that exceeded anything I could have imagined and that I will cherish forever,” said Benson. “Marrying Anne was amazing alone, and the icing on the cake was getting to say our vows at a place dedicated to the brand that I love and holds so much nostalgia for me.”

The undeniably unique wedding was officiated by SPAMinister™ Jaynee Sherman, senior brand manager, Hormel Foods International Corporation, and took place among the SPAM® Museum’s exhibits showcasing the iconic brand’s pop culture influence, global affinity and historical relevance. The groom’s love for the brand was brought to life through a variety of wedding day details including SPAM® brand colored bouquets of roses, a SPAM®-themed wedding cake, and SPAMatizers™ for guests to enjoy following the ceremony.

Mark’s love for the SPAM® brand is rooted in family tradition, with his grandfather and uncle both having worked at a Liverpool SPAM® manufacturer, and the brand has become a part of many fond memories over the years. Knowing her groom would love nothing more than a SPAM® wedding, Anne reached out to the brand with the request to be the first couple to ever celebrate their wedding at the SPAM® Museum. After learning about the couple’s story and Mark’s love for SPAM® products, the makers of SPAM® agreed to make it a reality and Anne surprised Mark with the exciting news on Valentine’s Day.

SPAM Museum exhibit design

The newlyweds cutting their cake following the ceremony at the SPAM Museum

“We know how truly special and fortunate we are that the SPAM® brand has such an enthusiastic community of fans and is a part of meals spent with loved ones for generation after generation,” said Nicole Behne, marketing director, grocery products at Hormel Foods. “We couldn’t pass up the opportunity to make one of our most dedicated fan’s dream come true. It was an honor for the SPAM® Brand to be part of Mark and Anne’s special, and very unique, wedding day.”

As a gift to the bride and groom, Hormel Foods is sending them and their two daughters to Waikiki, Hawaii, for the 15th annual SPAM JAM® Festival on April 29. Their VIP experience will include access to the more than 20 local vendors creating their famed SPAM® dishes, enjoying Hawaii’s popular entertainment and exploring the island.

JRA provided complete planning, design, project management and art direction for the SPAM® Museum, which is located at 101 3rd Avenue NE, Austin, Minnesota. Please visit http://www.spam.com/museum for further details.