18 November 2015 // Thoughts

Emerging Trends in Immersive Design 2015

This week, our own Shawn McCoy, along with Thinkwell Design’s Cynthia Sharpe, took a capacity crowd on a whirlwind tour of the world’s blockbuster experiences in their 2015 IAAPA Expo presentation, “Emerging Trends in Immersive Design.” According to Shawn, a successful attraction’s key ingredients are:

  1. Boldness
  2. An Interesting Story
  3. Personalization
  4. Immersiveness
  5. …and a Touch of Magic.

Throughout his presentation, Shawn traveled from the Guggenheim in New York to the battlefields of Bannockburn to the Mogao Caves of China’s Gobi Desert, breaking down the technologies and techiniques of truly memorable experiences.

If you weren’t able to travel to the IAAPA Expo to see the session in person, below is a SlideShare version with a complete transcript. Hopefully it will provide you with some tips, tricks and inspiration for your next attraction project. If you are at IAAPA this week, be sure to visit us at booth 1353, and stay tuned for some more exciting news from JRA tomorrow!