Diversity of design. Excellence in all.
Every dream is unique and should be brought to life without style limitations. At JRA, we start by imagining the best way to realize each client’s vision. By considering a wide range of styles and approaches, our team can take abstract ideas and translate them into experiences that precisely match our client’s dreams and goals. Our experience in one market expands our design palette and strengthens our work in another, which is why clients as diverse as Coca-Cola, Ferrari, Crayola, Universal Studios, the Cincinnati Reds, Science Centre Singapore, and Jim Beam have all trusted us to create custom experiences that are as unique as they are appealing.
A rush of adrenaline, a distinct sense of place, a feeling of pure joy. Theme parks evoke emotions and capture the senses like no other. From LEGOLAND® to Lionsgate, Six Flags to Cedar Fair, we’ve had the privilege of working with some of the world’s leading entertainment companies to plan, design, and produce unforgettable theme parks and attractions.
JRA’s approach to interpretive, interactive museum design can be distilled down to a few core precepts. Design is storytelling and the story is the star. The museum is the theater. The exhibits are the stages. The guests are the audience. Design for the audience, not for the designer. Captivate hearts in order to fascinate minds.
Consumers who can physically, intellectually, and emotionally relate to a company or product are far more likely to develop lasting connections and become lifelong brand advocates. That’s why we develop three-dimensional environments that bring brands to life. From visitor centers and exhibits to factory tours and immersive lands, some of the world’s top brands have trusted us to create entertaining spaces that deliver powerful and memorable messages.
The power of play is an incredible force. Creating environments where children can move their bodies, exercise their minds, find inspiration, and fuel their imaginations is the best way for them to learn. Museums of all sizes and subject matter have trusted us to develop delightful spaces and environments that children and their caregivers want to visit again and again.
Creating story-based worlds is at the heart of what we do. Whether it’s a boutique project or an expansive themed experience, JRA brings a fresh perspective to each of our attractions. We leverage the latest technology, inventive theatrical approaches, and a laser focus on our clients’ vision to deliver uncommon and delightful experiences.
Some of the top names in sports have turned to JRA to help build fan loyalty and increase revenue through experiences that transform stadiums, arenas, and related facilities into destinations. JRA is known for blending award-winning design and solid operational planning to create dynamic halls of fame, themed restaurants, and retail that leave visitors cheering.