Yes, we can do that.
From initial concept to opening day, JRA’s team of experienced planners, designers, producers and project managers are with you every step of the way, providing the guidance and expertise required to turn your dreams into destinations. We take the complex and make it simple, allowing you to focus on the big picture. We’re known for our collaborative spirit, our attention to detail, and our philosophy of always putting the guest first.
A master plan is the first step in translating an idea into a concept that will work in the real world. A thoughtful plan starts with deep research and the development of a story line. Next, it’s on to concepts and determining how they fit together in a physical setting.
Writing & Content Development
JRA’s storytellers collaborate with designers to generate concepts and develop the foundation of the visitor experience: the story. Our writers ensure visitors engage with each element by developing everything from creative briefs that set the tone to compelling scripts that detail the guest experience.
Planning & Design
Here, we sharpen our focus toward the development of specific concepts. The message, design intent, and style for each component is established. The details of how they work, what they look like, and where they’re located are laid out and finalized.
Executive Media Production
Executive Producers are project vision-keepers, ensuring our media-based concepts become reality. They oversee the development of initial concepts and select and collaborate with specialty media producers to hone the story line and develop the production techniques and theatrical design of each media experience.
Visuals are a central part of every visitor experience, identity, and message. To give each of our clients a unique visual interpretation of their story, we embrace and play with a variety of graphic design styles. Our creative team designs and develops interior graphic panels, identity, theming, wayfinding and environmental signage, and more.
Art directors shepherd the design elements of a project, making sure the design intent is followed and maintained during fabrication, construction, and installation. Art directors pay attention to everything, from small details to big picture concepts, which often involves reviewing fabrication drawings, making site visits, and consulting with vendors to ensure quality control of all aspects of the guest experience.
The key to turning great designs into great experiences is project management. Our experienced project managers keep our creative teams on track and grounded in reality, ensuring that their ideas are operationally and financially feasible. They are the glue that ensures that the process, schedules, paperwork, and communication all come together to create a great working experience for both our clients and our internal team.