Fifth Third Bancorp has recently opened a corporate museum at its national headquarters, further solidifying its commitment to the city of Cincinnati.
“Only Fifth Third”
JRA worked with its design partner, Cincinnati-based firm The Brand Experience, to create a visual narrative structure for the Fifth Third Bank Museum. This storyline, “A City and a Signature”, illustrates how Fifth Third has spent over 160 years leaving its mark on the people and places of Cincinnati. In addition to master planning and co-design, JRA also provided executive media production, graphic design, art direction and project management for the museum.
The museum chronicles the events that built Fifth Third and helped shape Cincinnati, the company’s home since 1858. A vibrant illuminated graphic mural features signatures of Fifth Third’s presidents, as well as prominent Cincinnatians with relationships to Fifth Third. An interactive media wall incorporates over 100 different Fifth Third stories, showcasing the company’s past, people, places, and “Only Fifth Third” moments. A rotating selection of artifacts also highlights milestones in the bank’s history, such the creation of JEANIE®, the first online shared network of ATMs.
“The design of the museum’s key components were informed by its story, collections and the bank’s brand identity,” said Mike Meyer, JRA Senior Project Director. “It was wonderful to work with Fifth Third’s storyteller, designers and consultants to ensure the museum was not only bold in its appearance, but also welcoming and informative to every visitor.”
“When employees learn about the past and see where the bank has been and the challenges it has navigated, they walk away with a better understanding of the company and with a greater sense of pride,” added Fifth Third Corporate Storyteller and Historian, Amy Purcell. “When I think about the narrative arc of the bank over time, two words come to mind: steady strength. Fifth Third has helped its customers and communities weather the Great Depression, two World Wars, the Great Recession and much more. As you explore the museum, there’s definitely a sense that Fifth Third has stood the test of time.”
The Fifth Third Bank Museum is open to the public Tuesday through Friday from 10 a.m. to 4 p.m. on Fountain Square in Downtown Cincinnati, Ohio, USA. For more information on Fifth Third Bank, visit www.53.com.
Photo credit Bambino International unless otherwise noted.