Insights.

Industry news and thoughts from our talented team.

23 October 2020 // JRA Culture

Community Building by Design – Tony Schmidt’s Tale of a Trail and an Ale

As you may have noticed in our recent #FeelGoodFridays video, we love Cincinnati! We love it even more when we…
15 October 2020 // Announcements

Shawn McCoy Named to Blooloop 50 Museum Influencer List

We are thrilled to announce that JRA Vice President Shawn McCoy has been named to the Blooloop 50 Museum Influencer…
12 October 2020 // Thoughts

Attraction Design and the Art of Art Direction

by David Ferguson and Tony Schmidt The keystone of successful attraction design process is a strong team. Together, we push…
08 October 2020 // News

The FRIENDS Experience Chicago Now Open

"Instagrammable tourism and extreme ’90s nostalgia met and had a baby. Congratulations, it’s 'The Friends Experience.'" - Chicago Tribune "...couldn’t…
24 September 2020 // Announcements

JRA-Designed Nickelodeon Playtime FEC to Open in China Q4 2020

China Leisure Development Co., (CLDC) and ViacomCBS have inked a deal to develop a Nickelodeon-themed Family Entertainment Center (FEC) in…
21 August 2020 // JRA Culture

Socratic Outdoor Learning Center | JRA and The Morey Family Collaborate on Community Park

Socratic Method: The use of questions, as employed by Socrates, to develop a latent idea, as in the mind of…
02 July 2020 // Thoughts

ACM and JRA Collaborate on Images of Hope Storytelling Project

Albert Einstein wrote, “play is the highest form of research.” For over a decade, JRA has enjoyed collaborating with the…
13 June 2020 // Thoughts

AAM Virtual Annual Meeting | Radical Re-Imagining

“Are we on the edge of making change we haven’t seen before?” This question, posed by Dr. Johnnetta B. Cole of…
08 April 2020 // Thoughts

Through “Uncharted Territory”: A Message from Keith James

Lately, we all have had quite a bit of time on our hands to think about our current difficult situation,…