Insights.

Industry news and thoughts from our talented team.

23 January 2018 // Announcements

JRA and Appleton Estate Serve Up a Mouthwatering Rum Attraction

A journey along the twisting roads of Jamaica's wild and beautiful South Coast brings you to a dramatic landscape in…
18 December 2017 // Thoughts

Emerging Trends in Immersive Design – Shawn McCoy’s 2017 IAAPA Presentation

What differentiates a fad from a trend? How are VR, AR, AI, and IP transforming the experiential design landscape? JRA…
20 November 2017 // News

JRA’s Chloe Hausfeld Receives International Industry Award at IAAPA Expo

Last week, the International Association of Amusement Parks and Attractions (IAAPA) named JRA Director of Marketing and Business Development, Chloe Hausfeld, its…
01 November 2017 // JRA Culture

A Celebration 30 Years in the Making

On October 6, 1987, Jack Rouse and the late Amy Merrell officially incorporated Jack Rouse Associates, Inc. Last Friday, our…
21 July 2017 // Thoughts

Pop Culture Shorthand Part 3 – Creating the IP-Based Experience

We’ve touched on the history of IP usage and how it has become such a pervasive part of theme park…
20 July 2017 // Thoughts

Pop Culture Shorthand Part 2 – Why IP?

Yesterday, we re-capped some of the bigger IP-based projects of the past several years, and how the “IP movement” is only…
19 July 2017 // Thoughts

Pop Culture Shorthand – An Inside Look at IP with Colin Cronin

Here at JRA Insights, we love handing over the posting reigns to our “folks in the trenches” – the designers…
26 June 2017 // Thoughts

The Arts Mean Business: Breaking Down the Arts and Economic Prosperity V Report

The numbers are in, and they are staggering. In 2015, the arts and culture sector brought in $166.3 billion in economic activity.…
12 June 2017 // Thoughts

Past Reflections and Future Strategies: Five Years of the TEA/AECOM Museum Index

Last week, we analyzed the findings of the 2016 Theme Index, published by the Themed Entertainment Association (TEA) and economic feasibility firm, AECOM. Today,…