Insights.

Industry news and thoughts from our talented team.

13 March 2013 // Thoughts

The Business of Culture: Museums and Economic Development

Most people (particularly in this industry) won’t argue that museums and cultural institutions are integral to the life-blood of urban…
21 February 2013 // Thoughts

The 5 Keys to Creating Successful Brand Lands: Respecting Tradition, Infusing Innovation

Thanks for reading, and welcome back to Part 2 of our how-to of creating successful brand attractions and experiences. In…
20 February 2013 // Thoughts

The 5 Keys to Creating Successful Brand Lands: Part 1 – Unlocking the Authentic

Following Keith James’ recent presentation on brand experiences at the Trends in Leisure and Entertainment (TiLE) Conference in Hyderabad, India,…
27 June 2012 // Thoughts

The Value of Experiential Design: Lessons Learned

Thanks to JRA's Vice President of Marketing and Business Development, Shawn McCoy, over the past few months we’ve reviewed a…
20 June 2012 // Thoughts

The Value of Experiential Design: Designed to Heal

Over the past few weeks, we’ve looked at ways in which experiential design can help to entertain, engage, train and…
06 June 2012 // Thoughts

The Value of Experiential Design: Design for the Mind

Last week we learned about the value that experiential design is bringing to a number of training facilities by immersing…
24 May 2012 // Thoughts

The Value of Experiential Design: Saving Lives

In last week’s blog, we looked at how the United States Army employed experiential design techniques within the controversial “Army…
17 May 2012 // Thoughts

The Value of Experiential Design: New Recruits

Experiential design can be used not only by corporations to attract new customers, but has also been used by firms…
09 May 2012 // Thoughts

The Value of Experiential Design: “That’s PR You Can’t Buy”

Around the world, major corporations are not only creating free experiential events such as the live Angry Birds event in…