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Industry news and thoughts from our talented team.

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06 June 2012 // Thoughts

The Value of Experiential Design: Design for the Mind

Last week we learned about the value that experiential design is bringing to a number of training facilities by immersing…
24 May 2012 // Thoughts

The Value of Experiential Design: Saving Lives

In last week’s blog, we looked at how the United States Army employed experiential design techniques within the controversial “Army…
17 May 2012 // Thoughts

The Value of Experiential Design: New Recruits

Experiential design can be used not only by corporations to attract new customers, but has also been used by firms…
09 May 2012 // Thoughts

The Value of Experiential Design: “That’s PR You Can’t Buy”

Around the world, major corporations are not only creating free experiential events such as the live Angry Birds event in…
03 May 2012 // Thoughts

The Value of Experiential Design: Differentiation and Cutting Through the Clutter

As we discussed in our previous posts, the value of experiential design can be purely economic, or it can also…
26 April 2012 // Thoughts

The Value of Experiential Design: Dollars and Sense

Again we bring you VP of Marketing and Business Development, Shawn McCoy who's going to teach us about the dollars and…
18 April 2012 // Thoughts

The Value of Experiential Design: The Experience of Innovation

Welcome to Part 4 of The Value of Experiential Design, brought to you by JRA's VP of Marketing and Business Development,…
05 April 2012 // Thoughts

The Value of Experiential Design: Designing the Non-Muggle World

To continue our post from yesterday, VP of Marketing and Business Development, Shawn McCoy, discusses how a boy wizard leapt from…
04 April 2012 // Thoughts

The Value of Experiential Design: Creating Experiences for the Leisure Industry

Once again, we throw it back to Shawn McCoy to explain the value of experiential design.  While last week we…