12 November 2018 // Announcements

Ten Months, Nine Openings: JRA Celebrates Recent and Upcoming Projects

From mascots to motorcars and photography to football, the JRA studio has been in full force. We’ve opened two projects in the last two months, and seven more will be greeting guests by June. That’s almost one project per month!

So what are they, you ask? Have a look!

1. National Comedy Center • Jamestown, New York

August 2018

National Comedy Center museum exhibit designer

The National Comedy Center is very much a laughing matter: the first state-of-the-art museum to celebrate the history of American comedic icons and innovators. Since we all have different thoughts about what we find funny, visitors get to experience comedy tailored to their tastes through an RFID bracelet. More than 50 exhibits let guests explore comedy history from vaudeville to viral memes, try their hand at comedy writing and stand-up, and take part in games and competitions. Guests can also go behind the scenes to see the process of creating comedy, and its elevation into an entertainment art form. In just its first few months of opening, the Center has garnered acclaim from comedians and critics alike, with Condé Nast Traveler naming it “…one of the best museums in the country.”

2. American Airlines CR Smith Museum • Fort Worth, Texas

August 2018

American Airlines Museum Designer

American Airlines recently took their CR Smith Museum to new heights with a comprehensive renovation, the first in the museum’s 25-year history. Located at the airline’s Fort Worth, Texas headquarters, the JRA-designed museum seeks to establish a point of pride for American Airlines team members and their unique professions. It also aims to create a learning opportunity for the general public, ultimately generating more local interest in joining the American Airlines team.

3. Kodak Experience Center • Rochester, New York

December 2018

As a global leader in imaging technology, Kodak is using its new Experience Center as a way to celebrate current innovations in imaging, printing, software, consumer products and intellectual property solutions while giving a nod to the company’s storied past. The Center is part of a 10-year plan to reinvigorate Kodak’s Rochester, New York headquarters, and JRA is helping in this endeavor by designing and realizing a refreshed lobby, café, and retail area, as well as an exhibit space highlighting Kodak’s history and future.

4. Mascot Hall of Fame • Whiting, Indiana

December 2018

Honoring the sports world’s tribe of furry and feathered creatures is currently an online-only activity. But JRA is helping these fan favorites jump off the computer screen and into their own home at the Mascot Hall of Fame in Whiting, Indiana. This 25,000-square-foot, state-of-the-art family fun zone aims to make people laugh and draw them closer to the teams they love, while educating families on the art and science of mascots. Offering permanent exhibits, activities, and plenty of shenanigans, this attraction is expected to welcome 50,000 visitors each year.

5. Nancy & David Wolf Holocaust & Humanity Center • Cincinnati, Ohio

January 2019

Holocaust Humanity Center exhibit design

This new 7,500-square-foot museum will chronicle the rise of Nazism and the dismantling of democracy, recount the stories of survivors who rebuilt their lives in Cincinnati, and use the lessons of the Holocaust to inspire action today. The Center’s move to Union Terminal holds particular significance, as most survivors who rebuilt their lives in Greater Cincinnati arrived by train at this historic train station, which now houses the Cincinnati Museum Center. JRA is honored to be providing exhibit design and production alongside internationally-renowned firm Berenbaum Jacobs and Associates.

6. Confidential Brand Attraction

Early 2019

This corporate museum will celebrate the legacy, people, and commitment to community of a Fortune 500 financial institution.  Follow our Insights page for the latest updates!

7. Confidential Sports Attraction Renovation

Early 2019

JRA is providing master planning, design, and project management for the renovation of a popular sports and brand attraction. Check back to our blog early next year for all the info!

8. Steelers Country at Kennywood • West Mifflin, Pennsylvania

Summer 2019

Steelers Country theme park design

Steelers Country, set to open within the historic Kennywood amusement park, is a one-of-a-kind themed land that celebrates the beloved Pittsburgh Steelers football team, while putting fans at the center of the action. This highly anticipated attraction area will feature interactive experiences, games, food and retail offerings, and a record-setting rollercoaster to fully immerse guests within the excitement of game day.

9. Runaway Tram at Morey’s Piers and Waterparks • Wildwood, New Jersey

Summer 2019

JRA is providing conceptual design for a new family coaster at the beloved Morey’s Piers amusement park, which celebrates its 50th anniversary in 2019. What happens when the boardwalk’s Sightseer tram goes haywire? Find out on this twisting, turning attraction that coaster fans of all ages are sure to love.


“I think what’s fantastic about our slate of recent and upcoming projects is not just the volume, but the variety,” said Keith James, JRA Owner/Chief Executive Officer. “Each of these projects is so different, and that really speaks to the broad skill sets of our design and project management teams. I couldn’t be more proud of them, and I can’t wait to see the completed attractions.”

We can’t wait for you to see them either! So visit our website, subscribe to our newsletter, and follow us on social media so you can be the first to hear about our upcoming openings. And of course, if you want your project to end up on our list, contact us, and let’s dream, design, and realize it together.