Tales of humor and points of pride. Stories of hope and moments of joy. At JRA we believe in the power of emotion to connect visitors to content in a meaningful and memorable manner. And over the past year, JRA has had the honor of working with museums that evoke a kaleidoscope of emotions. In their own unique way, each of the museums below has touched visitors’ hearts and engaged their minds. We’ve treasured these collaborations and hope visitors are as affected by visiting these museums as much as we were in creating them.
Getting the Last Laugh
The National Comedy Center, located in Jamestown, New York, is the first state-of-the-art museum to celebrate the history of American comedic icons and innovators. Visitors to the 37,000-square-foot Center register their comedic tastes through an RFID bracelet and then travel through over 50 interactive exhibits guaranteed to tickle their funny bone. In addition to uncovering the art behind making people laugh, they can even do a little performing themselves. JRA provided planning, design and project management for this acclaimed cultural attraction.
Reaching for the Skies
American Airlines recently took their CR Smith Museum to new heights with a comprehensive renovation, the first in the museum’s 25-year history. Located at the airline’s Fort Worth, Texas headquarters, the museum seeks to establish a point of pride for American Airlines team members and their unique professions. More than 300 American Airlines team members volunteered to help during the process of developing the new content and exhibits, which are designed to give museum visitors insight into the various roles of American team members and how they work together to support a global operation.
JRA, together with design and fabrication firm Roto, created compelling graphics, artful displays, thoughtful interactives, and rich media to celebrate the greatest asset of the World’s Largest Airline – its people.
Bringing A Brand Story Into Focus
Eastman Kodak Company, a worldwide leader in imaging technology, recently opened the Kodak Visitor Center at its headquarters in Rochester, New York. The visitor center gives a nod to the company’s past, while celebrating Kodak’s current innovations in imaging, printing software, consumer products, and intellectual property solutions. In addition to colorful displays, one-of-a-kind memorabilia (such as the first digital camera and George Eastman’s star on the Hollywood Walk of Fame), and interactive media experiences, the Visitor Center houses a specialty retail store with exclusive Kodak merchandise, a café, and a temporary gallery for photographic exhibitions. JRA provided complete planning, design, and project management to help the Kodak Visitor Center become as vibrant as the brand it represents.
Honoring Survivors, Offering Hope
The Nancy & David Wolf Holocaust & Humanity Center (HHC) uses local Cincinnati survivor stories and a variety of interpretive techniques to ensure that lessons of the Holocaust inspire action today. The 7,500-square-foot Center utilizes innovative storytelling, first-person testimonials, interactive experiences, original artwork, and genuine artifacts to chronicle the courage, strength and triumph of those who survived one of history’s darkest moments. JRA collaborated with HHC staff and renowned conceptual design firm, Berenbaum Jacobs Associates, to create a museum that honors the past while offering hope for a kinder future.
Educating Through the Power of Play
The sports world’s cast of furry and feathered creatures have a home at the Mascot Hall of Fame Interactive Children’s Museum in Whiting, Indiana. This 25,000 square-foot family fun zone draws people closer to the teams they love, while educating families on the art and science of mascots. The MHOF features interactive activities that incorporate STEAM education to complement state and local curricula. JRA provided planning, design, and project management for this unFURgettable museum.
Banking on Cincinnati
JRA proudly partnered with Fifth Third Bank and Cincinnati firm The Brand Experience in the creation of the Fifth Third Bank Museum. The Fifth Third Bank Museum, located at the bank’s national headquarters, illustrates how the company has left its mark on the city’s people and places of Cincinnati since its founding in 1858. Components include an illuminated graphic mural, an interactive media wall incorporating over 100 Fifth Third stories, and a rotating selection of artifacts.
JRA’s museum story doesn’t end here. Stay tuned in the coming weeks for an exciting announcement about our latest sports museum project, and be on the lookout later this year for images of the new TOYOTA Experience Center!
Have a project with a compelling story? Visit us at the AAM Museum Expo in New Orleans (Booth 1812), or at the ECSITE Conference in Denmark, and tell us about it. We’d love to help turn your unique vision into a successful reality.